Digital Advertising Specialist – II

This is a fully remote position, open to applicants in California, +25 more states.

📋 Description

• Develop and implement digital media strategies and advertising plans for key manufacturers across Amazon and other marketplaces.

• Analyze and optimize advertising campaigns to enhance performance and achieve client objectives.

• Collaborate with internal marketing and sales teams, manufacturers, and retail resources to address marketing challenges.

• Provide regular performance reports, analyses, and data-driven recommendations for campaigns.

• Oversee medium to large clients with intricate strategies and media plans.

• Juggle multiple projects, deliverables, and clients while adhering to deadlines.

• Conduct research on competitive and keyword landscapes to inform targeting decisions.

• Evaluate historical campaign performance to shape future strategies.

• Monitor spending against budgets and make necessary adjustments.

• Establish monthly campaign budgets for clients.

• Leverage research, automation, and execution platforms to enhance efficiencies.

• Extract brand, category, competitive insights, and sales data from Amazon and other external platforms.

• Manage and execute follow-ups and deliverables for client sponsored ads.

• Remain updated on digital advertising trends, Amazon marketplace features, and developments in ad products.

⛳️ Requirements

• Familiarity with Amazon Advertising and other retail media channels.

• Post-secondary education or equivalent professional experience.

• 2 to 5 years of experience in marketing.

• Intermediate proficiency in Excel for handling large datasets.

• Background in digital marketing, search engine marketing, and programmatic media buying.

• Experience in crafting and executing strategic media plans.

• Strong written, verbal, and interpersonal communication skills.

• Proficiency with Amazon Advertising tools and solutions.

• Competence in Microsoft Office Suite, particularly Excel and PowerPoint.

• Ability to analyze large datasets and recognize trends.

• Strong problem-solving skills and capacity to multitask.

• Amazon Advertising certification is a bonus.

• Must reside in one of the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, or WI.

• Willingness to travel up to 15% of the time.

• Work visa sponsorship is not available.

🏝️ Benefits

• Bonus

• Paid Time Off (PTO)

• 401K

• Medical Insurance

• Dental Insurance

• Vision Insurance