Digital Advertising Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist Customer Success Managers in implementing campaign strategies utilizing proprietary advertising technology.

• Manage custom campaigns, ad copy, and budget adjustments for mid-market clients.

• Provide proactive recommendations and monitor budget pacing effectively.

• Collaborate with retail clients to enhance paid advertising campaigns and ensure proper pacing.

• Aid in onboarding new clients with suggested digital advertising strategies.

• Offer insights and work alongside Retail Customer Success Managers to create or modify campaigns.

• Execute budget recommendations and deliver performance feedback.

• Act as an internal resource for insights on campaign performance.

• Educate Customer Success Managers and clients on dashboard functionalities.

• Work together with Product on shared client concerns and requests.

• Track campaign performance metrics and apply optimization techniques to boost conversions and ROI.

• Comprehend client goals, objectives, and performance expectations.

• Advise clients on optimization strategies and bidding methodologies.

• Diagnose and resolve DigAd-related issues.

• Utilize advanced data analytics tools to extract actionable insights.

• Recognize trends, patterns, and optimization possibilities across accounts.

• Report directly to the Director of Advertising Operations.

⛳️ Requirements

• 3+ years of experience in the automotive, SaaS, and advertising industries.

• 2+ years of experience with advertising technology platforms.

• Exceptional written and verbal communication skills.

• Capacity to present on camera in a remote or hybrid environment to internal and external stakeholders.

• Strong troubleshooting capabilities.

• A positive attitude towards various situations and a self-sufficient problem-solver.

• A Bachelor's degree in marketing or equivalent work experience is required.

• Google Ads certification is mandatory.

• Must have legal authorization to work in the United States without employer sponsorship, now or in the future.

• Ability to remain seated for extended periods and perform significant computer work.

• Capability to fulfill job responsibilities from a home office using necessary technology while maintaining productivity.

• Consistent and reliable attendance and punctuality.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Flexible, family-oriented environment that promotes work-life balance.

• A global team of innovators, collaborators, and go-getters.

• Access to cutting-edge AI technology.

• Fast-paced startup culture offering opportunities for learning, growth, and ownership.

• A culture that values feedback, initiative, and mutual success.

• Medical, Dental, Vision, Disability, Life/AD&D, and EAP.

• 15 vacation days annually to start.

• 80 hours of sick leave.

• 12 paid holidays.

• Paid parental leave.

• 401k plan with company matching.