Digital Ad Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and manage a paid media strategy for Meta and Google that aligns with business objectives, product launches, seasonal promotions, and critical sales dates.

• Identify target audiences, campaign frameworks, budgets, and key performance indicators (KPIs) such as ROAS, CPA, CTR, and conversion rates.

• Create monthly and quarterly advertising calendars that coincide with launches, holidays, and sports seasons.

• Conduct research on competitors and industry trends.

• Set up, initiate, and schedule campaigns using Meta Ads Manager and Google Ads across Search, Shopping, Performance Max, Display, and YouTube platforms.

• Develop custom, lookalike, retargeting, and keyword-targeting audiences.

• Collaborate with design and marketing teams to create ad visuals, copy, and landing pages.

• Configure and validate Meta Pixel, Conversions API, Google Tag Manager, GA4, and conversion events.

• Keep ad accounts organized with consistent naming conventions and budget management controls.

• Monitor campaigns on a daily basis and make adjustments to bids, budgets, targeting, and placements as needed.

• Conduct continuous A/B testing on creative assets, copy, audiences, and landing pages.

• Identify ads that are underperforming, pause them, and redistribute the budget accordingly.

• Manage spending pace to prevent over-expenditure or under-expenditure.

• Suggest creative enhancements based on performance metrics and ad fatigue.

• Generate weekly performance reports and monthly summaries detailing expenditure, revenue, ROAS, CPA, conversions, and insights.

• Communicate results and forthcoming steps to leadership in straightforward language.

• Create and sustain dashboards in GA4, Looker Studio, or other similar tools.

• Track performance against objectives and project future spending and returns.

⛳️ Requirements

• At least 3 years of experience managing paid campaigns on Meta and Google Ads, preferably in the e-commerce, retail, or consumer brand sectors.

• Demonstrated success in managing monthly budgets and enhancing ROAS or CPA.

• Strong proficiency in Meta Ads Manager, Google Ads, GA4, and Google Tag Manager.

• Experience with conversion tracking, attribution, and audience segmentation.

• Proficient in Excel or Google Sheets, capable of generating reports and analyzing trends.

• Highly organized and deadline-focused, able to handle multiple campaigns and launches simultaneously.

• Effective communicator who can articulate results to individuals without a marketing background.

• Google Ads and Meta Blueprint certifications are a plus.

• Familiarity with TikTok Ads, Pinterest, or Amazon Ads is an advantage.

• Experience with Shopify or other e-commerce platforms is beneficial.

• Background in sports, apparel, or promotional products is a plus.

• Basic design skills using Canva or Adobe are advantageous.

• Must currently reside in the Philippines and have legal authorization to work there.

• Must possess a reliable computer, high-speed internet, and a quiet, dedicated workspace for remote work.

🏝️ Benefits

• Opportunity for remote work in the Philippines.

• Monday to Friday work schedule with overlapping hours with US CST.

• Support and updates throughout the recruitment process.