Digital Activation Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Oversee the implementation of intricate multi-channel digital marketing strategies across enterprise marketing platforms.

• Develop and uphold activation standards, governance, quality assurance procedures, and compliance protocols.

• Act as the enterprise technical authority and primary contact for platform-related issues, campaign obstacles, and integration challenges.

• Convert platform capabilities into actionable activation recommendations and solutions.

• Manage the launch of high-priority and strategic campaigns.

• Ensure the accuracy of campaign tracking, attribution models, and measurement.

• Collaborate with Analytics and Marketing Operations to maintain data governance, reporting integrity, and measurement consistency.

• Identify and propose enhancements to processes and automation opportunities.

• Create and enhance platform documentation, operational playbooks, training materials, and standard operating procedures.

• Suggest platform improvements based on operational insights.

• Mentor and guide team members while supporting onboarding and skill enhancement.

• Contribute to departmental advancement and quality through process improvements, knowledge sharing, and thought leadership.

⛳️ Requirements

• A bachelor's degree or a comparable combination of education and experience.

• At least 3+ years of experience in digital marketing activation, marketing operations, marketing technology, or a relevant field.

• Advanced proficiency in enterprise marketing platforms, including Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and similar technologies.

• Capability to troubleshoot complex technical issues and comprehend integrations, APIs, and platform dependencies.

• Strong analytical skills and data literacy.

• Experience in validating campaign tracking, attribution, and reporting.

• Exceptional communication skills, with the ability to simplify technical concepts for non-technical audiences.

• Professional proficiency in English.

• Capacity to manage multiple complex projects and competing priorities.

• Experience in providing technical consultation regarding platform capabilities, campaign feasibility, integrations, and digital marketing best practices.

• Dedication to continuous learning and staying updated on emerging marketing technologies and industry trends.

• Ability to identify operational deficiencies and implement systematic solutions that enhance consistency, quality, and efficiency at scale.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours.

• 5 additional vacation days per year.

• Employee Appreciation Day.

• Floating holiday.

• Volunteer Time Off – 24 hours per year.

• Private healthcare coverage.

• Life insurance policy.

• Employee Assistance Program.

• Online wellness sessions.

• Learning Management System access.

• Tuition Assistance program.

• Employee Development Program.

• Multisport / Lifestyle Spending Account.

• Eyeglasses reimbursement.

• Birthday gift card.

• Baby gift.

• Recognition programs.

• PPK & PPE pension schemes.

• Career development resources.

• Wellbeing programs.

• Innovation practices.