Designer, Brand and Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, develop, and enhance the Badge website using Webflow, which includes landing pages, product and solution pages, as well as campaign/event pages.

• Collaborate with the marketing team to test and optimize website conversion rates.

• Create and refine sales presentations, one-pagers, customer case studies, executive briefs, and investor presentations.

• Manage a self-service template library for sales and leadership teams.

• Produce visual content for blogs, product diagrams, and assets for LinkedIn.

• Design materials for conferences and events, including booth graphics, signage, and promotional items.

• Develop reusable email templates for newsletters, product updates, and nurturing campaigns.

• Ensure the evolution and consistency of Badge’s visual identity across all platforms.

• Contribute to the design system, brand guidelines, and scalable templates.

• Utilize Claude, Figma AI, and other emerging tools to explore ideas, speed up production, and create prototypes.

• Work in collaboration with marketing, sales, product, and engineering teams.

• Partner with product design to maintain precise screens, passes, and flows for Apple Wallet, Google Wallet, and Badge.

• Influence Badge’s growth marketing strategies, website, content, social media, email, and sales materials.

⛳️ Requirements

• 3–5 years of experience in marketing and brand design.

• Proficient in Figma.

• Strong skills in Adobe Creative Suite.

• Familiarity with Pitch and Webflow or similar tools.

• Excellent typography, layout, composition, and visual hierarchy skills.

• Capability to switch between landing pages, LinkedIn carousels, sales decks, and product flows.

• Uses metrics related to conversion, engagement, and sales feedback to enhance work quality.

• Ability to articulate thought processes and trade-offs in a clear and concise manner.

• Competence in managing projects from brief to launch with minimal oversight.

• A portfolio is required, showcasing a diverse range across web, brand identity, marketing collateral, events, and presentations.

• Experience in product pitching, Webflow, prototyping, HubSpot, basic HTML/CSS, motion/animation/3D design, event/booth/exhibit design, A/B testing/analytics, and mobile wallets/fintech/B2B SaaS/loyalty/retail marketing is a plus.

🏝️ Benefits

• Equity.

• Comprehensive benefits package.

• Remote position.