Creative Lead, Brand Design

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Establish the creative direction for brand design and development at AllTrails.

• Implement meticulously crafted brand creatives and campaigns while guiding the team and exemplifying best practices.

• Oversee the creation of evergreen assets that define the brand's visual identity, which includes art direction, graphic treatment, color palettes, typography, illustration, photo/video, and motion design.

• Collaborate with Design Leadership to advance the AllTrails visual brand on a larger scale.

• Plan and implement global integrated campaigns across various channels, including digital, social, lifecycle, out-of-home (OOH), film, experiential, and in-product.

• Work alongside Creative Leadership, marketing leads, and cross-functional partners on campaigns that foster enthusiasm for the AllTrails brand and its products.

• Make swift, assured design choices based on project objectives, audience understanding, and business context.

• Facilitate design workshops and exercises to promote internal alignment on principles and ideas.

• Investigate business challenges and develop core creative concepts that lead to successful implementations.

• Foster a respectful, collaborative, and innovative team culture.

⛳️ Requirements

• At least 6 years of relevant experience in leading global brand campaigns, either in an agency or in-house studio, ideally within a SaaS company, app, or digital product.

• Proven experience in a senior creative position such as a Design Lead, Art Director, or Senior Designer.

• Extensive background in conceptualizing and designing engaging creative across various mediums, formats, environments, and surfaces.

• Strong and precise execution of visual design principles, including typography, layout, color, form, and overall composition.

• Exceptional portfolio showcasing intricately crafted design work and successful creation of unique and engaging creative that resonates with target audiences.

• Excellent communication and presentation abilities, including the capacity to articulate and advocate for creative decisions while managing stakeholder feedback.

• Outstanding conceptual and brainstorming capabilities.

• Strong critical thinking skills, including self-editing, idea iteration, testing concepts, and providing constructive feedback.

• Extensive experience collaborating with copywriters, designers, and marketing strategists on campaigns and brand narratives.

• Background in a fast-paced remote-first environment where independence and proactiveness are key drivers of success.

• Well-honed aesthetic sensibility and taste, with a deep understanding of both current and historical creative landscapes, design trends, and culture.

• Profound knowledge of Figma, Adobe Creative Cloud, and other creative tools and platforms.

• Strong understanding of design systems and the execution of flawless creative at scale.

• Empathy for customers and team members within the creative process.

• Familiarity with no-code design tools such as Framer or Webflow is advantageous.

• Experience with AI tools like Midjourney, Runway, Gemini, and ChatGPT is a plus.

• Passion for the outdoors or a significant interest in outdoor culture is a bonus.

• Must reside in the United States.

• AllTrails is unable to provide visa sponsorship for this position.

• Successful completion of a background check is required.

🏝️ Benefits

• Competitive and equitable compensation, including equity ownership and performance-based bonuses.

• Comprehensive health, dental, and vision insurance to support your physical and mental wellness.

• Unlimited paid time off (PTO) in addition to company holidays.

• Designated time once a month to test and enhance our product through company-wide no-meeting days.

• Fully paid parental leave for both birthing and non-birthing parents.

• 401k matching and access to financial wellness resources via Origin.

• Remote work stipend to assist in creating a comfortable and productive home office environment.

• Annual learning stipend to invest in your long-term professional development and skills enhancement.

• Exclusive discounts on our subscriptions and merchandise for you, your friends, and family.

• A genuine investment in you as a person and a professional—your identity is valued as much as your contributions.