Demand Generation Marketing Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Develop, implement, and enhance multi-channel campaigns that generate qualified leads and support sales across various HST customer segments.

• Monitor, assess, and report on funnel performance metrics, including MQLs, SQLs, pipeline contributions, conversion rates, and Customer Acquisition Cost (CAC).

• Take ownership of HubSpot administration, which includes configuring the CRM and marketing hub, managing lead scoring, defining lifecycle stages, creating workflows, forms, lists, and dashboards.

• Design and execute email marketing programs, newsletters, product announcements, and lifecycle sequences.

• Oversee the company website, managing CMS updates, landing pages, site structure, performance, and analytics.

• Lead the SEO strategy for both clinician-facing and patient-facing content, focusing on keyword research, on-page optimization, technical SEO, and performance reporting.

• Produce and supervise the creation of blogs, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations.

• Manage the logistics and execution of webinars, trade shows, and conferences, including booth materials, lead capture, and post-event follow-up.

• Direct the activities on LinkedIn and other social media platforms, including managing the editorial calendar, publishing content, engaging with the community, and performance tracking.

• Oversee visual design and content contractors, ensuring effective briefs, timelines, quality control, and budget management.

• Administer the marketing budget, ensuring resources are used efficiently.

• Collaborate with marketing and sales teams to drive awareness, generate qualified leads, and enhance pipeline growth for EnsoData's software-as-a-medical-device solutions.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation and marketing operations within the healthcare, medical devices, diagnostics, or digital health sectors.

• Strong hands-on experience with HubSpot, including workflows, lead scoring, reporting, email campaigns, and CRM integration.

• A proven history of developing and executing campaigns that yield measurable pipeline results.

• Familiarity with website management, SEO practices, and content production.

• Experience in managing freelancers, agencies, and vendors effectively.

• Exceptional writing, project management, and analytical abilities.

• Comfortable operating in a fast-paced, small-team environment with a high degree of ownership.

• Experience in sleep medicine or HST is considered a valuable asset.

• Understanding of marketing to clinicians, DME providers, sleep centers, or health systems.

• Working knowledge of healthcare marketing regulations, including FDA, HIPAA, and claims substantiation.

• Basic proficiency in Adobe Creative Cloud, Canva, and GA4.

• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

• Must be legally authorized to work and reside in the United States now and in the future.

• EnsoData is unable to provide sponsorship support.

🏝️ Benefits

• Remote work options with a flexible schedule, including hybrid possibilities.

• Comprehensive health, dental, and vision insurance.

• Paid time off options available.

• Stock options included.

• 401k retirement plan.

• Opportunities for team summits and events.

• Flexible working arrangements.

• Opportunities for video-call and in-person interactions during the interview process.