Demand Generation Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and execute multi-channel campaigns across email, paid media, partner advertising, and inbound strategies, incorporating AI-driven search.

• Manage the paid media budget, determining investment strategies and testing opportunities.

• Establish and nurture relationships with agencies, vendors, and media partners.

• Create digital programs centered around events, covering the phases before, during, and after the event.

• Transform positioning and messaging into campaign assets and content tailored for target personas.

• Oversee the entire demand funnel from start to finish.

• Evaluate conversion rates at every stage of the funnel and gain insights into deal lifecycles.

• Develop reporting and forecasting tools to pinpoint areas for efficiency and output enhancement.

• Collaborate with the marketing team to launch effective campaigns.

• Provide data-driven insights to refine and expand campaigns.

⛳️ Requirements

• 8+ years of experience in a role that intersects demand generation and science, such as B2B marketing targeting scientific sectors.

• A minimum of 3 years of experience with Salesforce.

• At least 1 year of experience with Pardot.

• A scientific background that enables credible communication with technical audiences.

• Knowledge of the research process from discovery to market, along with an understanding of scientists' priorities.

• Experience collaborating with subject matter experts.

• A degree, laboratory experience, or considerable time spent with a company serving scientists, such as a tools, instrumentation, or software vendor.

• 2 or more years of experience in reporting and dashboard creation.

• Proficient in email and paid media strategies.

• Familiarity with channels such as LinkedIn, Google, and G2.

• Experience with partner advertising is a plus.

• Knowledge of generative AI technologies.

• Skills in evaluating marketing vendors.

• Ability to work both independently and as part of a team.

🏝️ Benefits

• Private Healthcare

• Company Pension Plan

• Wellness Benefits (Mental Health Apps and Fitness Perks)

• Variable pay may be available for certain positions