Demand Generation Manager, LATAM

This is a fully remote position, open to applicants in California.

📋 Description

• Over 8 years of experience in B2B demand generation.

• A minimum of 4 years of marketing experience focused on the US market.

• Successfully managed demand generation to grow revenue from approximately $2M–$3M to over $10M ARR.

• Personally responsible for a marketing-sourced pipeline target, reporting directly to leadership.

• Proven experience in executing account-based demand strategies with defined meeting or demo targets.

• Managed a B2B paid advertising budget with accountability for cost-per-outcome metrics.

• Oversaw a B2B conference and event portfolio, including budget management and pipeline targets.

• Experience in cross-selling or expanding demand generation efforts.

• Regularly utilizes AI tools and can showcase outcomes achieved through their application.

• Supervised at least 2 direct reports for over 2 years.

• Held agencies accountable to key performance indicators (KPIs).

• Fluent in English, both spoken and written.

• Experience in marketing complex, multi-stakeholder B2B purchases with lengthy sales cycles.

• Demonstrated stable employment history with tenures of 18 months or longer.

• Nice to have: Experience in creating agent or automation workflows for marketing purposes.

• Nice to have: Familiarity with answer-engine optimization (AEO).

• Nice to have: Experience managing AI-platform ad channels as a paid marketing avenue.

• Nice to have: Background in fintech.

• Nice to have: Established network within industry conferences, associations, and trade media.

• Nice to have: Experience with EOS, OKRs, or similar scorecard-driven methodologies.

• Nice to have: In-depth knowledge of HubSpot and ABM tools.

• Nice to have: Experience in establishing a customer advisory board or council.

⛳️ Requirements

• 8+ years in B2B demand generation.

• At least 4 years of marketing experience targeting the US market.

• Proven track record of driving demand generation from approximately $2M–$3M to over $10M ARR.

• Experience in maintaining a marketing-sourced pipeline target and reporting outcomes to leadership.

• Demonstrated ability to run account-based demand strategies with specific meeting or demo goals.

• Managed a B2B paid budget with accountability for cost-per-outcome metrics.

• Oversaw a portfolio of B2B conferences and events, managing budgets and pipeline targets.

• Experience with cross-sell or expansion demand generation.

• Regularly utilized AI tools and can present results achieved through their use.

• Managed at least 2 direct reports for a minimum of 2 years.

• Able to hold agencies accountable to KPIs.

• Fluent in both spoken and written English.

• Experienced in marketing complex, multi-stakeholder B2B purchases with long sales cycles.

• Stable employment history with tenures of 18 months or more.

• Nice to have: Experience in building agent or automation workflows for marketing.

• Nice to have: Knowledge in answer-engine optimization (AEO).

• Nice to have: Experience running AI-platform ad channels as a paid marketing channel.

• Nice to have: Background in fintech.

• Nice to have: Established network among industry conferences, associations, and trade media.

• Nice to have: Familiarity with EOS, OKRs, or similar scorecard-driven methodologies.

• Nice to have: Expertise in HubSpot and ABM tooling.

• Nice to have: Experience in standing up a customer advisory board or council.

🏝️ Benefits

• Competitive salary with a bonus structure.

• Full-time position with a fully remote work environment.

• No travel required for this role.

• Direct collaboration with marketing leadership within a small team.

• Significant authority over channel mix and budget management.