Demand Generation Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Design and implement multi-channel demand generation strategies across paid search, LinkedIn, Reddit, and other emerging platforms to foster a qualified pipeline and drive growth.

• Manage campaigns comprehensively, overseeing everything from strategy and creative development to launch, testing, optimization, and performance analysis.

• Discover and evaluate opportunities in media, podcasts, content, partnerships, and new channels.

• Assess campaign performance and gather customer insights to enhance acquisition efficiency and guide future strategies.

• Collaborate with Sales, Product, and Marketing teams to ensure demand programs are aligned with the ideal customer profile, buyer journey, messaging, and go-to-market objectives.

• Leverage AI to enhance campaign development and execution, automate repetitive tasks, and establish scalable demand generation systems.

• Operate independently within the team and contribute to the evolution of the demand generation function as Origin expands.

⛳️ Requirements

• Minimum of 3 years of experience in demand generation, performance marketing, growth marketing, or a similar field.

• Practical experience with paid acquisition, especially Google Ads and LinkedIn Ads.

• Strong grasp of campaign optimization and measurement techniques.

• Excellent strategic and analytical skills to connect marketing activities with pipeline and business results.

• Familiarity with marketing automation, CRM, and marketing technology platforms such as HubSpot and Clay.

• Proven capability to utilize AI for enhancing the quality, speed, and scalability of marketing efforts.

• Highly self-sufficient, inquisitive, and comfortable in a lean, fast-paced environment with a strong focus on experimentation.

• Experience in cybersecurity or information security, preferably in a B2B SaaS context.

• Background in marketing technical products to B2B audiences.

• Knowledge of Reddit Ads, Webflow, CRO, SEO, or GEO.

• Experience with Clay, AI-driven marketing workflows, or automation.

• Familiarity with media, podcasts, partnerships, or other innovative demand generation channels.

🏝️ Benefits

• Equity

• Generous healthcare

• Flexible PTO

• Home-office support

• Fully remote work arrangement