Dealer Market Activation Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Propel sales expansion and enhance market share through dealer engagement, demand creation, and indirect sales strategies

• Cultivate and oversee relationships with dealers and independent door shops within the designated territory

• Identify, onboard, and recruit new dealers

• Develop activation strategies that boost product adoption, selection, and sales performance

• Stimulate down-channel demand by influencing dealer sales practices and product suggestions

• Assist with the launch of new products, marketing promotions, and premium mix strategies

• Provide training on product, solution-oriented selling, and value propositions to dealer sales teams and installers

• Collaborate with distribution and business unit sales teams to enhance lead management and conversion rates

• Utilize CRM and lead management systems to monitor activities, manage opportunities, and assess activation success

• Work alongside Sales Enablement, Channel Marketing, Product, Regional Sales, and two-step distribution sales teams

• Keep track of local market dynamics, competitive activities, and dealer performance

• Act as a local resource for dealers by offering insights, tools, and solutions to expand their door business

⛳️ Requirements

• Bachelor’s degree in business or a related discipline, or equivalent experience

• Preferred 3–5 years of direct sales experience

• Willingness to travel as required by business needs, up to 70% of the time

• Proven experience in building dealer and independent door shop relationships

• Background in indirect selling and demand generation

• Capability to deliver training on product, solution-based selling, and value propositions

• Familiarity with CRM and lead management platforms

• Ability to assess market conditions, competitive landscape, and dealer performance

🏝️ Benefits

• Opportunity to work remotely from home or the field in the LA area and nearby metropolitan regions

• Travel support is provided for business-related travel up to 70% of the time