Data Product Manager, Marketing Technology

This is a fully remote position, open to applicants in California.

📋 Description

• Define and implement Martech capabilities that focus on comprehensive lead flow, lead validation and enhancement, Marketing data integrations, and the optimization and consolidation of platforms.

• Serve as the data product owner and champion for Marketing stakeholders.

• Collect feedback, pinpoint challenges, and convert requirements into Martech capabilities and improvements.

• Develop, oversee, and manage business requirements for lead management, lead processing analysis and reporting, system integrations, data quality improvements, and operational workflows.

• Collaborate with business and technology stakeholders on platform capabilities, roadmaps, integration dependencies, customization requirements, and implementation procedures.

• Engage throughout the software development lifecycle, including roadmap planning, discovery, requirements definition, sprint planning, product reviews, testing, launch readiness, and post-launch optimization.

• Identify, prioritize, and document requirements, user stories, acceptance criteria, and success metrics.

• Create process documentation, system workflows, training materials, and gap analyses.

• Define and monitor OKRs, KPIs, adoption metrics, and intended outcomes.

• Lead or assist in stakeholder alignment and secure cross-functional sign-off.

• Establish testing criteria, support User Acceptance Testing, validate business outcomes, and assess launch readiness.

• Troubleshoot data, lead flow, integration, and process issues across Martech platforms and external tools.

• Act as a Martech subject matter expert across CRM, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager, and related tools.

• Aid M&A integration efforts through discovery, documentation, and onboarding requirements for acquired systems.

• Collaborate with global and regional marketing teams to enhance communication, adoption, governance, and process consistency.

• Contribute to retrospectives and ongoing improvement efforts to streamline processes, reduce manual tasks, improve data integrity, and enhance marketing efficiency.

• Assist in upholding Martech governance standards, intake processes, prioritization models, release communications, and operational best practices.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related discipline.

• Over 5 years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a similar role.

• Demonstrated experience collaborating with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and enhance marketing technology solutions.

• Strong background with marketing automation systems and data platforms.

• Familiarity with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms.

• Experience in defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation.

• Comprehensive understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement.

• Experience supporting UAT, release readiness, stakeholder sign-off, and change management processes.

• Strong analytical and problem-solving capabilities.

• Ability to articulate complex technical concepts in clear business terms for non-technical stakeholders.

• Excellent verbal and written communication abilities.

• Strong organizational skills with the capability to manage multiple priorities, projects, and cross-functional dependencies.

• Comfortable working in a fast-paced environment with shifting priorities and high stakeholder visibility.

• Experience with Adobe Experience Platform is highly preferred.

• Familiarity with data quality, database structures, data cleansing, data enrichment, segmentation, or reporting processes is preferred.

• Experience with enterprise Martech ecosystems and platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, ZoomInfo, Demandbase, 6sense, or similar tools.

• Experience in supporting lead lifecycle management, routing, scoring, attribution, campaign execution, personalization, or buying group processes.

• Knowledge of marketing data governance, consent management, privacy requirements, and operational compliance.

• Ability to execute SQL queries against data warehouses to analyze large datasets.

• Experience creating enablement materials, training documentation, release notes, and stakeholder communications.

• Prior experience in a global marketing organization or enterprise B2B environment.

🏝️ Benefits

• Equity (when applicable)

• Variable/incentive compensation

• Health plans

• Flexible spending accounts

• 401(k) Plan with company match

• Employee Stock Purchase Plan (ESPP)

• Matching donations

• Flexible time away plan

• Family leave programs

• Flexible or remote work options