Data Operations Lead, B2B

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Take charge of the complete data onboarding process for B2B and Lead Gen clients, from initial scoping to integration validation and measurement readiness.

• Facilitate structured data intake sessions that cover lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution intricacies.

• Manage B2B and Lead Gen data pipelines across platforms such as Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, Demandbase, CallRail, and Unbounce.

• Oversee the ingestion and normalization of unstructured lead data from various sources including CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tools.

• Ensure validation of integrations and pipeline data prior to transferring to analytics engineering.

• Keep up-to-date client integration documentation.

• Participate in sales calls and pitch meetings for significant B2B and Lead Gen opportunities.

• Carry out pre-signature data audits to identify custom data requirements, integration complexities, and potential risks.

• Collaborate with the Appraisal team to assess data complexity for deal pricing and generate pre-sales data profiles.

• Assist the Measurement team in preparing data for MMM programs.

• Prepare, reconcile, validate, and provide pipeline-focused measurement data.

• Act as the subject matter expert for B2B and Lead Gen data on incrementality and attribution initiatives.

• Leverage AI technologies to improve and streamline business processes.

• Utilize Power Digital’s Nova ecosystem in relation to departmental functions.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years of experience in data operations, marketing analytics, or marketing technology with direct client or stakeholder interactions.

• Extensive hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Demonstrated expertise in managing unstructured and non-standard lead data ingestion, such as CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines.

• Strong SQL capabilities along with practical experience using Snowflake.

• Proficient in writing queries, validating data, and troubleshooting independently for daily tasks without engineering support.

• Comfortable in client-facing environments, including sales discussions and gathering requirements from non-technical marketing stakeholders.

• Familiar with AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Knowledge of ETL tools like Fivetran and Funnel, as well as data pipeline concepts.

🏝️ Benefits

• Equal Opportunity Employer.

• A people-first culture that emphasizes diversity, inclusion, and the unique strengths, experiences, and backgrounds of employees.