Data Operations Lead, B2B

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Manage the comprehensive data onboarding process for B2B and Lead Generation clients, from initial scoping to integration validation and measurement readiness.

• Facilitate structured data intake sessions that encompass lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution intricacies.

• Oversee B2B and Lead Gen data pipelines across various platforms including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, Demandbase, CallRail, and Unbounce.

• Take charge of the ingestion and normalization of unstructured lead data sources, utilizing AI-assisted schema mapping and data extraction wherever applicable.

• Confirm integrations and pipeline data integrity prior to transferring to analytics engineering.

• Keep integration documentation organized for each client.

• Participate in sales calls and pitch meetings aimed at large B2B and Lead Gen opportunities.

• Perform pre-signature data audits to pinpoint data quality, attribution, integration, and custom data needs.

• Collaborate with the Appraisal team to evaluate data complexity for deal pricing and generate pre-sales data profiles.

• Assist the Measurement team with data readiness requirements for B2B and Lead Gen Marketing Mix Modeling programs.

• Compile and verify lead volume, qualified pipeline, and closed revenue data for measurement models focused on pipeline outcomes.

• Act as the subject matter expert for incrementality and attribution programs related to B2B and Lead Gen data.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem in relation to departmental operations.

⛳️ Requirements

• Superior proficiency in both spoken and written English.

• 4+ years of experience in data operations, marketing analytics, or marketing technology with direct responsibilities involving clients or stakeholders.

• Extensive hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Experience managing unstructured and non-standard lead data ingestion, which includes CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines.

• Strong SQL skills and practical experience with Snowflake.

• Capability to write queries, validate data, and troubleshoot independently without engineering support for everyday tasks.

• Comfort in client-facing environments, including sales discussions and requirements gathering from non-technical marketing stakeholders.

• Familiarity with AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Knowledge of ETL tools such as Fivetran and Funnel, as well as an understanding of data pipeline concepts.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to a diverse and inclusive workplace.

• Access to AI-enabled tools and a proprietary technology ecosystem (Omega, Iris, Nova) designed to enhance work processes.