Data Operations Lead, B2B

This is a fully remote position, open to applicants in Brazil, +1 more country.

📋 Description

• Assist in the pre-sales activities for significant B2B and Lead Generation projects.

• Contribute to the marketing measurement initiatives at Power Digital.

• Manage the data onboarding and integration process for B2B and Lead Gen clients after contract signing.

• Facilitate organized data intake sessions that cover lead definitions, mapping of pipeline stages, CRM field setup, conversion logic, and attribution details.

• Oversee integrations with CRM systems, marketing automation tools, demand generation strategies, call tracking, and form tracking.

• Handle the ingestion and normalization of unstructured lead data utilizing AI-assisted schema mapping and data extraction when applicable.

• Ensure the accuracy of integrations and pipeline data prior to transferring to analytics engineering.

• Maintain documentation specific to client integrations.

• Participate in sales calls and presentations, conducting pre-signature data audits.

• Collaborate with the Appraisal team to assess data complexity and incorporate it into deal pricing while producing pre-sales data profiles.

• Aid in ensuring data readiness for Marketing Mix Modeling (MMM), incrementality, and attribution programs.

• Prepare, reconcile, validate, and present pipeline measurement data.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital’s Nova ecosystem relevant to the department.

• Report directly to the Director of Data Operations & Enablement and work alongside the Appraisal team, Measurement team, Analytics Engineering, and client account leads.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years of experience in data operations, marketing analytics, or marketing technology with direct interactions with clients or stakeholders.

• Extensive hands-on experience with B2B and Lead Gen data systems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Demonstrated experience with the management of unstructured and non-standard lead data ingestion, including CSV uploads, manual data reconciliation, screenshot-to-data processes, and customized ingress pipelines.

• Strong SQL capabilities and practical experience with Snowflake.

• Ability to write queries, validate data, and troubleshoot independently for daily tasks without engineering assistance.

• Comfort in client-facing situations, including sales interactions and gathering requirements from non-technical marketing stakeholders.

• Knowledge of AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Familiarity with ETL tools such as Fivetran and Funnel, and concepts related to data pipelines.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that appreciates diversity in backgrounds and experiences.