Data Operations Lead, B2B

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take charge of the complete data onboarding journey for B2B and Lead Generation clients, from initial scoping through integration validation and readiness for measurement.

• Facilitate organized data intake sessions that cover lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and the intricacies of attribution.

• Manage B2B and Lead Generation data pipelines, which include CRM connectors, marketing automation integrations, demand generation platforms, and call/form tracking solutions.

• Oversee the ingestion and normalization of unstructured lead data sourced from CSV imports, manual spreadsheets, screenshots, and custom ingress tools.

• Ensure the validation of integrations and pipeline data prior to transferring to the analytics engineering team.

• Maintain comprehensive client integration documentation.

• Participate in sales calls and presentations for significant B2B and Lead Generation prospects.

• Perform data audits before signing contracts and identify any custom data requirements and related risks.

• Collaborate with the Appraisal team to assess data complexity for deal pricing and effort estimations.

• Create pre-sales data profiles.

• Assist the Measurement team in preparing data for Marketing Mix Modeling (MMM) programs.

• Prepare, reconcile, validate, and deliver measurement model inputs focused on the pipeline.

• Act as the data subject matter expert for B2B and Lead Generation incrementality and attribution programs.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem as it pertains to the department.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years of experience in data operations, marketing analytics, or marketing technology with direct responsibilities involving clients or stakeholders.

• Extensive hands-on experience with B2B and Lead Generation data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Experience managing the ingestion of unstructured and non-standard lead data, which includes CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines.

• Strong SQL skills coupled with hands-on experience using Snowflake.

• Capability to write queries, validate data, and troubleshoot independently for daily tasks without engineering assistance.

• Comfort in client-facing environments, including sales discussions and gathering requirements from non-technical marketing stakeholders.

• Familiarity with AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Knowledge of ETL tools like Fivetran and Funnel, along with understanding data pipeline concepts.

🏝️ Benefits

• Equal Opportunity Employer

• People-first culture that values diversity and inclusion.