Data Analyst, Growth Marketing

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Collaborate closely with the Growth Marketing team to facilitate data-driven decision-making.

• Develop and shape an analytics strategy along with scalable analytical frameworks and tools.

• Assess performance across various online channels.

• Improve the contemporary marketing technology infrastructure.

• Analyze and optimize marketing investments based on ROAS, LTV, and conversion rates.

• Act as a reliable advisor on marketing data across advertising platforms, Singular MMP, and third-party sources.

• Create and enhance Looker analytics reporting and associated processes.

• Define analytical queries and establish relevant KPIs and metrics in collaboration with stakeholders.

• Identify the best data visualization techniques for effective decision-making.

• Minimize technical debt, introduce new parameters, and update LookML as needed.

• Work alongside Data Engineering and Analytics Engineering teams on data mart and model requirements.

• Spot opportunities for automation and process enhancements in Business Intelligence.

• Evaluate marketing experiments, ad platform tests, CRM campaigns, and global program holdouts.

• Collaborate with the Growth team to convert business needs into data challenges and prioritize tasks.

• Discover insights and recommendations, partnering with growth stakeholders to execute solutions.

• Analyze keyword cohorts, evaluate the effectiveness of composite marketing campaigns, and assess ad fatigue.

• Keep track of marketing trends and pinpoint opportunities for media buyers.

⛳️ Requirements

• Over 4 years of experience in data analytics or related fields.

• At least 2 years of experience in marketing or growth analytics, or similar roles involving modern marketing technology (e.g., MMPs, Social/Digital platforms, SKAN) and digital marketing optimization.

• A minimum of 2 years of experience using BI Tools (Looker preferred; Tableau, PowerBI, Sigma, Omni, Databricks are also acceptable).

• Strong background in SQL, with the ability to quickly conduct analyses or create proof of concept data models.

• Experience in designing and measuring product, CRM, or marketing experiments.

• Comfortable employing standard marketing metrics such as LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc.

• Excellent cross-functional communication skills with the capability to influence stakeholders and business decisions.

• Bonus: Familiarity with the limitations of marketing measurement and attribution.

• Bonus: Experience with BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git.

• Bonus: Knowledge of Agile processes and Sprint cycles.

• Bonus: Experience in mobile app analytics.

• Bonus: A genuine interest in marketing attribution and technology, including awareness of emerging marketplace trends.

🏝️ Benefits

• Health, Dental & Vision Plans.

• Competitive Pay.

• 401k Matching.

• Unlimited PTO.

• Daily Lunch (in-office only).

• Snacks & Coffee (in-office only).

• Commuter benefits (in-office only).

• Bonus.

• Additional Benefits.