Data Analyst – Customer Journey, Attribution

This is a fully remote position, open to applicants in Connecticut, +14 more states.

📋 Description

• Develop, maintain, and enhance multi-touch attribution models to measure adoption efforts, digital interactions, and Customer Success initiatives.

• Create data pipelines that integrate email, in-app usage, product engagement, event participation, Gainsight CTA, meetings, and CRM lifecycle data.

• Link adoption metrics with net revenue retention, expansion revenue, and customer retention outcomes.

• Deliver data-driven recommendations regarding intervention thresholds, CTA targeting strategies, and playbook messaging.

• Identify customer segments and usage trends to optimize automated campaigns and Gainsight CTA trigger logic.

• Examine journey drop-off points and conversion rates to pinpoint intervention opportunities.

• Locate, cleanse, transform, and organize varied data into dependable datasets.

• Streamline identity resolution, tag maintenance, and user event tracking throughout the post-sale customer journey.

• Create dashboards in Tableau or Looker to evaluate campaign performance, attribution, and channel effectiveness.

• Utilize AI tools to expedite SQL writing, scripting, data cleansing, and intricate analyses.

• Collaborate with Campaign Strategy, Product Insights, CS Operations, Sales, Product, Deployment, and Support teams.

⛳️ Requirements

• Over 5 years of experience in data analytics, marketing analytics, or Revenue/CS Operations, with a minimum of 2 years focused on attribution modeling or lifecycle analytics within SaaS.

• Demonstrated success as a hands-on Individual Contributor (IC) with a solid background in Business Operations.

• Must be a US Citizen and currently reside in the United States.

• Direct, practical experience in constructing multi-touch attribution models using SQL, Python, or R.

• Proficient in advanced SQL techniques.

• Practical experience with Snowflake, BigQuery, or Redshift.

• Capability to develop dashboards with Tableau, Looker, or Power BI.

• Familiarity or practical experience with Gainsight, Salesforce, or HubSpot.

• Skill in cleaning, transforming, and organizing inconsistent data from various sources into cohesive datasets.

• Ability to convey complex analytical ideas and multi-touch models into clear, actionable insights.

• Legal authorization to work in the U.S. indefinitely.

• Employer work permit sponsorship is not available.

• Practical experience with AI tools like Claude, ChatGPT, or Copilot.

• Extensive experience linking in-app triggers and email engagements with Gainsight CTA results, meeting events, and CRM lifecycle stages.

• Deep understanding of Time-to-Value, active usage, feature adoption, Net Revenue Retention, and expansion revenue.

• Willingness to travel less than 10% of the time.

🏝️ Benefits

• Incentive Bonus Plans

• Medical, Dental, Vision benefits

• 401K with Company Match

• 10 Paid Holidays

• Generous Paid Time Off Packages

• Employee Stock Purchase Plan

• Paid Parental & Family Leave

• Referral Payment Plan