Customer Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement ongoing initiatives and campaigns that boost customer engagement, adoption, and retention.

• Create and execute multi-channel campaigns focused on customers to enhance adoption, continuous usage, retention, and satisfaction.

• Engage with customers to identify pain points, improve the customer experience, and customize adoption strategies.

• Monitor product usage, churn rates, and retention metrics to assess lifecycle initiatives and optimize investments.

• Collaborate with the business and Digital Marketing teams to synchronize customer engagement strategies and their execution.

• Identify risks and resolve issues that may affect deliverables or objectives.

• Ensure timely and budget-conscious delivery of campaigns while optimizing resource management.

• Lead the ongoing analysis and reporting of campaign results to support data-driven decision-making.

• Develop and implement a comprehensive lifecycle marketing plan for North American Mobility customers.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.

• Over 5 years of experience in B2B marketing.

• Ideally, experience in the Financial Industry, Payments, or Fintech sectors.

• Demonstrated success in lifecycle and retention strategies through digital and multi-channel campaigns.

• Familiarity with marketing automation technologies.

• Strong skills in quantitative analysis, analytics, and pipeline management.

• Ability to convert data into actionable insights.

• Exceptional organizational, communication, and interpersonal abilities.

• Capability to manage complex projects, influence stakeholders, and excel in dynamic, fast-paced environments.

• A Master’s Degree is preferred.

• Experience with Gemini or similar marketing software.

• Willingness to leverage technical skills for operational efficiencies and enhance marketing intelligence.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan.

• Paid time off.

• Health savings account.

• Flexible spending accounts.

• Life insurance.

• Disability insurance.

• Tuition reimbursement.

• Quarterly or annual bonuses for non-sales roles, based on the role and applicable plans.