Customer Data Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the entire client engagement process, guaranteeing effective delivery of discovery, requirements, stakeholder alignment, and strategic recommendations.

• Conduct workshops and interviews with stakeholders from business, marketing, sales, customer experience, data, IT, and Digital Transformation.

• Identify and rank high-value B2B customer and prospect use cases.

• Create business, functional, and data requirements that support prioritized use cases.

• Evaluate the current-state customer data ecosystem, which includes systems, data sources, integrations, data flows, and governance processes.

• Assess enterprise identity and unique identifier capabilities, providing recommendations for B2B customer data needs.

• Specify requirements for a composable CDP environment, including account hierarchies, channel partner structures, territory management, identity resolution, segmentation, and activation.

• Outline requirements for enrichment, matching, deduplication, data quality, validation, and exception management.

• Collaborate with data architecture stakeholders to develop and confirm a logical target-state customer data blueprint.

• Suggest capability reuse, enhancement, or new implementations.

• Create a prioritized backlog, recommend an MVP, and outline a phased implementation roadmap.

• Share findings and recommendations with executive sponsors and cross-functional leadership teams.

⛳️ Requirements

• Over 10 years of experience in customer data strategy, customer intelligence, marketing technology, CRM, digital transformation, or management consulting.

• Demonstrated experience in leading enterprise-scale strategy, discovery, requirements, roadmap, or transformation projects.

• In-depth knowledge of customer data platforms, cloud data environments, CRM ecosystems, and marketing technology solutions.

• Proven ability to translate business objectives and use cases into business, functional, data, and technology requirements.

• Strong understanding of identity resolution, customer matching, account matching, enrichment, deduplication, data quality, and data governance practices.

• Familiarity with B2B customer data structures, such as account hierarchies, distributors, channel partners, contacts, prospects, and sales territories.

• Excellent executive communication, workshop facilitation, stakeholder management, and presentation skills.

• Ability to influence and collaborate effectively within large, matrixed organizations.

• Experience supporting Fortune 500 or global enterprise clients.

• Familiarity with Hightouch or other composable, warehouse-native CDP platforms.

• Knowledge of Snowflake, Salesforce, MCAE/Pardot, Braze, or similar platforms.

• Experience in defining Customer 360, prospect intelligence, or customer identity strategies.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits.

• Extensive development opportunities.

• Collaborative and forward-thinking team environment.

• Equal employment opportunity and protection from harassment, discrimination, and retaliation.