Customer Business Manager – Regional Grocery

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee regional business development initiatives and implement growth strategies for all GPN brands

• Take responsibility for customer development, identifying opportunities, annual planning, and managing trade funds

• Develop and present annual business plans tailored for each account

• Identify, prioritize, and activate opportunities for customer growth

• Create and deliver strategic selling presentations that incorporate assortment, pricing, promotions, and P&L insights

• Implement assortment, pricing, and promotional strategies that align with financial objectives

• Lead selling efforts and negotiations with customers

• Develop category selling narratives to enhance distribution and activation efforts

• Manage portfolio P&L performance, optimize trade budgets, and ensure ROI delivery

• Oversee trade promotion management activities, including planning, tracking, and communication

• Forecast sales, trade events, and additional volume

• Guide broker partners to achieve customer, brand, and financial goals

• Translate strategic plans into actionable execution directions and ensure accountability in the marketplace

• Track in-market performance and adjust strategies as necessary

• Drive distribution, shelving, and promotional execution

• Enhance brand visibility and foster customer engagement through events and in-market initiatives

• Collaborate with Sales Strategy, Category Management, and Trade Development teams

• Work together with customer service and internal teams to ensure smooth execution

• Exemplify company values

⛳️ Requirements

• Bachelor’s degree

• 5+ years of experience in CPG, grocery retail, or broker-led sales environments

• Demonstrated experience in broker management, including leading execution through indirect resources

• Experience in managing P&Ls, trade investments, and customer planning

• Strong analytical, financial, and forecasting skills

• Proficient in using syndicated data such as Nielsen, IRI, and SPINS

• Advanced proficiency in Microsoft Excel

• Proficient in Outlook and Teams

• Preferred: experience working with Regional Grocery customers or managing multi-account portfolios

• Preferred: experience with Trade Promotion Management systems

• Preferred: familiarity with AI-driven tools for forecasting or insights

🏝️ Benefits

• Continuous learning opportunities via an on-demand learning platform

• Competitive compensation package

• Employee discounts

• Generous family leave policy

• Health and dental insurance

• 401K plan

• Car allowance

• Annual bonus

• Approximately 50% travel required