Cross Channel Performance Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement strategies for cross-channel campaigns encompassing Programmatic, Meta, and Google Ads.

• Plan, create, and enhance Google Ads Search, Performance Max, and YouTube campaigns.

• Plan, create, and enhance Meta campaigns on both Facebook and Instagram.

• Set up, execute, and optimize programmatic display, video, and native advertising campaigns.

• Implement, configure, and sustain Google Tag Manager deployments, including triggers, variables, tags, dataLayer configuration, and custom events.

• Establish, audit, and manage Google Analytics 4 properties, focusing on event configuration, conversion tracking, audience setup, custom dimensions, and cross-channel attribution.

• Perform keyword research, audience analysis, and develop targeting strategies across Search, social media, and programmatic channels.

• Monitor and improve CTR, conversion rates, CPA, and ROAS.

• Craft ad copy and provide creative direction.

• Collaborate with marketing and web development teams to enhance landing pages and conversion paths.

• Design and implement A/B tests for ad variations, target audiences, creative assets, landing pages, and campaign strategies.

• Track and evaluate campaign performance, generate regular reports, and offer insights and recommendations.

• Stay updated on industry trends, platform changes, algorithm updates, and best practices in paid media.

• Oversee and manage budgets across Programmatic, Meta, and Google Ads.

• Work in collaboration with marketing, design, development, and data analytics teams.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline, along with 3–8 years of experience in cross-channel performance strategy and optimization.

• Demonstrated experience in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook, Instagram), and Programmatic DSPs.

• Practical experience with Google Tag Manager (GTM) implementation, including container setup, tags, triggers, variables, and dataLayer configuration.

• Expertise in Google Analytics 4 (GA4), encompassing property setup, event tracking, conversion configuration, audience definition, and cross-channel attribution analysis.

• Strong analytical abilities to interpret data and make informed, data-driven decisions across various channels.

• Proficiency in utilizing paid media tools and platforms, including Google Ads, Meta Ads Manager, programmatic DSPs, Google Analytics, Google Tag Manager, and bid management software.

• Comprehensive understanding of platform algorithms, audience targeting, bid strategies, and attribution models across Search, social, and programmatic channels.

• Experience with A/B testing and conversion rate optimization (CRO) methodologies.

• Excellent written and verbal communication skills, capable of presenting complex data and insights to non-technical stakeholders.

• Ability to work independently and manage multiple projects concurrently in a fast-paced environment.

• Detail-oriented and highly organized, with a commitment to delivering high-quality work within deadlines.

• Knowledge of SEO principles and their integration with paid strategies is an advantage.

• Willingness to work night shift hours (6:30 PM – 3:30 AM).

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and continuous learning.

• Competitive salary and performance-based bonuses.

• Supportive and collaborative work environment.