CRO, Website Optimization Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the website and quiz-funnel experimentation strategy, prioritizing initiatives based on customer behavior, data insights, and potential conversion benefits.

• Develop conversion opportunities into well-defined hypotheses, including success metrics and justifications for the value of each test.

• Independently create, quality assure, and launch A/B tests utilizing Intelligems or similar experimentation platforms.

• Make Shopify front-end modifications autonomously, encompassing updates to landing pages, merchandising enhancements, UX improvements, and site modifications aimed at boosting conversions.

• Construct and refine landing pages personally, rather than depending solely on designers or developers to implement suggestions.

• Enhance quizzes and personalization funnels with tools like Digioh or similar to foster engagement and facilitate progression through the purchasing process.

• Streamline cart and upsell experiences using Rebuy, Smart Cart, or equivalent Shopify conversion tools.

• Leverage GA4 and platform-level analytics to assess website behavior, conversion metrics, event tracking, and outcomes of experiments.

• Interpret experiment findings into actionable next steps, including follow-up tests, rollouts, iterations, or adjustments in roadmap priorities.

• Diagnose unfamiliar website and platform challenges independently, utilizing documentation, support resources, AI tools, and systematic problem-solving approaches.

⛳️ Requirements

• 3-6+ years of hands-on experience in CRO, e-commerce website optimization, growth, or a closely related field, with flexibility for candidates whose experience demonstrates equivalent depth.

• Strong practical expertise in e-commerce conversion optimization, covering funnels, customer journeys, merchandising, UX, and essential conversion drivers.

• Hands-on experience with Shopify front-end tasks, enabling independent website modifications and troubleshooting.

• Proven track record in A/B testing, from identifying opportunities and formulating hypotheses to implementation, analysis, and recommendation of subsequent steps.

• Practical experience with Intelligems or a comparable experimentation platform, along with a working knowledge of GA4 and website conversion metrics.

• Capability to personally create landing pages and conversion experiences, rather than merely drafting briefs for designers or developers.

• Strong judgment, meticulous attention to detail, and the ability to adhere strictly to detailed written or video instructions when managing sensitive website or company information.

• Experience using Digioh for quizzes, funnels, personalization, or similar conversion experiences.

• Familiarity with Rebuy, Smart Cart, or related Shopify upsell and cart-optimization tools.

• Direct experience with DTC e-commerce brands.

• Background in optimizing subscription-based e-commerce businesses.

• Previous experience in a role that combined strategic CRO oversight with significant hands-on execution.

🏝️ Benefits

• Remote work

• Full-time, long-term contractor arrangement