CRM Operations Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Develop and implement CRM campaigns utilizing approved templates, modules, and content components in SFMC and AJO.

• Set up and execute email campaigns, customer journeys, triggered communications, and initiatives targeted at specific audiences.

• Convert creative assets into customer communications that are ready for production.

• Collaborate with Email Design Leads to ensure accurate implementation of email designs across various templates and platforms.

• Work in partnership with Copywriting teams to guarantee correct implementation of messaging.

• Liaise closely with QA to confirm functionality, rendering, personalization, and audience targeting prior to deployment.

• Coordinate with GTM teams to facilitate campaign schedules and ensure launch readiness.

• Set up audience segments, dynamic content, links, personalization, and tracking parameters.

• Collaborate with Data Management teams to verify audience selections and confirm that customer segments are accurately configured and activated.

• Perform end-to-end testing across various devices and email clients.

• Carry out campaign deployments in accordance with established processes and governance standards.

• Oversee campaign execution and resolve any issues that arise.

• Maintain documentation related to campaigns and production schedules.

• Collaborate with CRM Strategy, Email Design, Copywriting, Quality Assurance, GTM, Analytics, and Technology teams to execute lifecycle and promotional marketing campaigns.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.

• A minimum of 5 years of experience in CRM operations, email marketing, campaign execution, or marketing automation.

• Practical experience with SFMC, AJO, or comparable platforms.

• Proven experience in building and executing email campaigns using templates and modular content systems.

• Familiarity with email marketing best practices and audience segmentation.

• Experience working collaboratively with creative, copywriting, QA, marketing, and technology teams.

• Exceptional attention to detail and capability to manage multiple campaigns simultaneously.

• Knowledge of email rendering, testing methodologies, and QA processes.

• Strong organizational, communication, and project management skills.

• Certifications in SFMC, AJO, or related areas are advantageous.

🏝️ Benefits

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning opportunities.

• High Performing, Connected Culture.