CRM Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the Braze specialist within the Lifecycle Marketing framework.

• Develop, conduct QA tests, schedule, and implement CRM communications across various channels including email, SMS, web, mobile application, and automated lifecycle journeys.

• Create and manage lifecycle journeys, nurture flows, triggered communications, and automation workflows.

• Take ownership of audience segmentation expertise, list preparation, and deployment tasks in collaboration with lifecycle and data teams.

• Manage communication triggers, audience rules, timing logic, and workflow conditions.

• Ensure process consistency throughout CRM activities, encompassing intake, build timelines, QA procedures, approvals, deployment readiness, and post-launch follow-up.

• Coordinate timelines, monitor deliverables, and facilitate progress on cross-functional projects.

• Assist with campaign performance reporting and offer execution-level insights.

• Oversee campaign and lifecycle communication deployment across various teams.

• Aid in send readiness, final checks, list validation, scheduling, and launch execution.

• Operate within CRM, automation, project management, and reporting systems.

• Identify process deficiencies, workflow challenges, and opportunities for operational enhancements.

• Act as the primary user of CRM and marketing automation platforms.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field; or an equivalent combination of education and experience.

• Over 3 years of experience in CRM marketing, email marketing, marketing automation, lifecycle marketing, or similar digital marketing roles.

• Capacity to manage multiple projects at once while ensuring accuracy, attention to detail, and compliance with established processes.

• Proven experience executing email, SMS, and/or automated marketing campaigns within Braze or a comparable CRM or marketing automation platform.

• Experience in building, testing, scheduling, and launching marketing communications.

• Background in audience segmentation, list management, and campaign deployment procedures.

• Proven ability to coordinate projects and collaborate cross-functionally with creative, marketing, data, and technology teams.

• Familiarity with CRM and/or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, Adobe Campaign, or similar systems.

• Understanding of customer journey workflows, trigger-based communications, and lifecycle marketing principles.

• Experience in campaign QA, testing, troubleshooting, and deployment validation.

• Working knowledge of project management and workflow tools such as ClickUp, Asana, Jira, Monday.com, Wrike, or similar platforms.

• Proficient in Microsoft Office and/or Google Workspace applications.

• Willingness to travel up to 10% as necessary.

• Preferred: experience executing complex Lifecycle Marketing projects within Braze.

• Preferred: experience in supporting customer lifecycle, retention, membership, or subscription-based marketing programs.

• Preferred: familiarity with SMS marketing platforms.

• Preferred: experience utilizing CRM reporting and campaign performance dashboards.

• Preferred: knowledge of audience segmentation and customer data concepts.

• Preferred: basic understanding of HTML and email template editing.

• Preferred: experience in highly regulated, compliance-driven, or fast-paced marketing environments.

🏝️ Benefits

• Eligibility for Company Incentive Bonus.

• Opportunities for growth and investment in employee development.

• Engaging work with a meaningful impact.