CRM Marketing Manager – Premium

This is a fully remote position, open to applicants in California.

📋 Description

• Support audience segmentation for sales marketing efforts targeting the Premium line of business.

• Oversee the creation of email marketing campaigns for specific markets directed at customers and prospects.

• Enable AI-driven sales tools, which include script development, multivariate testing, and performance reporting.

• Track AI-driven sales tools and automations, documenting any irregularities, performance challenges, or opportunities for enhancement.

• Keep internal training materials and technical documentation current and accurate.

• Assist in generating reports and dashboards, including fundamental reports utilizing Salesforce products.

• Conduct routine data operations, such as imports, updates, deduplication, and ensuring data hygiene.

• Report directly to the CRM Director – Premium Sales.

⛳️ Requirements

• A Bachelor’s Degree is preferred.

• Experience with email service providers (ESPs) and email marketing is essential.

• Familiarity with Salesforce Marketing Cloud is advantageous.

• Strong understanding of database concepts and segmentation practices.

• Comfortable analyzing large data sets and deriving actionable insights.

• Knowledge of analytical tools such as Google Analytics and Tableau is beneficial.

• Proficient in Microsoft Office applications, particularly Excel.

• Experience with Photoshop or graphic design software is preferred.

• Excellent analytical and problem-solving abilities.

• Eagerness to learn, adapt, and embrace change.

🏝️ Benefits

• Medical, vision, dental, and mental health benefits for you and your family.

• Health care concierge services.

• Flexible Spending Accounts (FSA) or Health Savings Accounts (HSA).

• Complimentary concert tickets.

• Generous paid time off, which includes paid holidays, sick leave, and personal days.

• 401(k) plan with company matching contributions.

• Stock reimbursement program.

• New parent programs, including caregiver leave.

• Support for fertility, adoption, foster care, or surrogacy.

• Career and skill development opportunities through the School of Live.

• Tuition reimbursement.

• Student loan repayment assistance.

• Time off for volunteer work.

• Crowdfunding match program.