CRM Marketing Coordinator

This is a fully remote position, open to applicants in Alabama, +35 more states.

📋 Description

• Develop and implement email, SMS, and Direct Mail marketing campaigns.

• Ensure that all campaigns align with the Custom Ink brand standards and are error-free.

• Organize campaigns, manage digital assets, and schedule communications using the CRM platform.

• Maintain customer segments and profile data within the CRM for precise audience targeting and customized messaging.

• Generate reports, analyze performance metrics, and pinpoint significant trends.

• Contribute to efforts aimed at enhancing the customer journey.

• Collaborate with Site and Sales teams to create creative briefs and deliver customer insights.

• Establish and report on A/B and multivariate test outcomes to refine creative and segmentation strategies.

• Support initiatives that assist customers in celebrating significant milestones, fostering team unity, and building communities.

• Report directly to the CRM Marketing Manager.

⛳️ Requirements

• 1–3 years of practical experience in CRM or data-driven marketing, particularly focusing on email, SMS, or Direct Mail.

• Familiarity with CRM systems, including Email Service Providers (ESPs) and Customer Data Platforms (CDPs) such as Klaviyo, HubSpot, and Salesforce.

• Knowledge of how AI can be utilized for content creation, audience segmentation, and predictive analytics.

• Basic understanding of customer segmentation, personalization, and testing strategies.

• Proven ability to generate reports and analyze data to extract key insights.

• Strong communication and organizational abilities, complemented by a proactive, dependable, and detail-oriented approach.

• Practical experience with Canva and a foundational grasp of design principles are advantageous.

• A bachelor’s degree in Marketing, Digital Marketing, or a related discipline is preferred.

• Must reside in a state where Custom Ink is authorized to operate as an employer.

• Successful completion of a criminal background check is a prerequisite for employment.

• Candidates must adhere to Custom Ink’s AI interview policy; AI tools are prohibited during live interviews for generating, drafting, suggesting, or influencing responses.

🏝️ Benefits

• Generous Paid Time Off: Enjoy flexible paid time off policies along with major paid holidays.

• Comprehensive Medical, Dental, and Vision coverage at an affordable rate through either a PPO or HDHP plan.

• Access to virtual medical consultations via MDLIVE.

• Mental health support services through preferred partnerships.

• Up to 14 weeks of fully paid parental leave for birthing parents.

• 8 weeks of fully paid parental leave for non-birthing parents.

• Assistance with adoption.

• Pet insurance options.

• Caregiver leave provisions.

• Fertility assistance benefits.

• 401(k) plan with company matching contributions.

• Employer HSA contributions for eligible plans.

• Life & Accidental Death and Dismemberment (AD&D) insurance.

• Options for flexible spending accounts.

• Resources for financial wellness.

• Opportunities for training programs.

• Support for certifications.

• Tuition assistance programs.

• Limited travel; occasional trips may be necessary for key meetings, collaborative opportunities, or area-related events.