CRM & Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Develop, sustain, and enhance email and SMS campaigns, as well as automated customer journeys.

• Oversee lifecycle flows such as Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and Reactivation.

• Set up triggers, timing, audience rules, exclusions, personalization, and flow logic.

• Monitor automated communications and discover opportunities for enhancing customer journeys.

• Create campaigns, manage flows, generate segments, and resolve issues in Klaviyo or similar CRM platforms.

• Administer customer segments based on purchase behavior, engagement, lifecycle stage, loyalty status, and customer value.

• Uphold suppression rules, exclusions, and audience logic.

• Resolve issues related to overlapping communications, incorrect triggers, unexpected send timing, and audience conflicts.

• Construct and oversee loyalty-related segments and assist journeys that promote repeat purchases and re-engagement.

• Convert approved marketing strategies into email and SMS campaigns.

• Manage campaigns through the processes of building, quality assurance, scheduling, deployment, and reporting.

• Collaborate with Creative, Marketing, Ecommerce, Merchandising, and Customer Experience teams.

• Facilitate A/B testing across subject lines, messaging, creative, send times, offers, segmentation, and flow logic.

• Track engagement, conversion, revenue, deliverability, and list health metrics.

• Perform quality assurance and verify links, personalization, segmentation, exclusions, promotional details, and formatting.

• Ensure that campaigns adhere to consent, suppression, and platform requirements.

• Communicate campaign status, issues, performance insights, and recommendations.

• Organize and maintain CRM projects and recurring campaign schedules to keep them on track.

⛳️ Requirements

• 2–4+ years of experience in email marketing and SMS marketing.

• Proven hands-on expertise with Klaviyo or a comparable email/SMS marketing platform.

• Demonstrated ability to build and manage automated email and/or SMS flows.

• Experience troubleshooting CRM campaigns and automation workflows.

• Background in managing recurring email and SMS campaigns from creation to deployment.

• Familiarity with loyalty or rewards programs and integrating loyalty data into CRM campaigns.

• Required DTC/e-commerce experience.

• Experience with Shopify is a plus.

• Strong understanding of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling.

• Excellent attention to detail and dedication to thorough quality assurance.

• Ability to work independently while following direction from marketing leadership.

• Experience with A/B testing and campaign optimization is advantageous.

• Basic knowledge of HTML/CSS for email troubleshooting is a plus.

• Familiarity with platforms like Attentive, Tapcart, Yotpo, Okendo, Postscript, or similar is a plus.

• Understanding of customer analytics and reporting tools is advantageous.

• Strong written and verbal communication skills.

• Candidates must be available to work during U.S. business hours in alignment with the client’s time zone.

• Resume must be submitted in English and in PDF format.

• Completion of the application form and recording a video showcasing skill sets is required.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Collaborative and supportive work environment.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.