CRM & Lifecycle Manager – Spain

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of lifecycle marketing for both buyers and breeders across eight brands in seven different markets.

• Develop customer journeys utilizing email, push notifications, in-app messages, and SMS.

• Analyze behavioral data to derive insights and create relevant customer experiences.

• Automate repetitive CRM processes and create automated workflows.

• Experiment with personalization driven by AI, as well as content and segmentation strategies.

• Evaluate the results of experiments and implement successful strategies into production.

• Design reusable journeys and processes for new market entries.

• Collaborate with product, data, engineering, and marketing teams.

• Contribute to the development of CRM and lifecycle marketing strategies, data utilization, automation, and execution.

• Assist in CRM initiatives across various markets leveraging AI for research, analysis, copywriting, personalization, and testing.

⛳️ Requirements

• A minimum of 4 years of experience in CRM or lifecycle marketing.

• Proven track record of creating campaigns that resulted in measurable metrics.

• Hands-on experience with Customer.io or similar platforms such as Braze, Iterable, or Klaviyo.

• Proficiency in segmentation logic, events, attributes, and branching journeys.

• Capability to set up tests, analyze results critically, and verify data accuracy.

• Regular use of AI tools like Claude or ChatGPT in daily tasks.

• Strong judgment in deciding what processes to automate versus those that require a human touch.

• Fluent in English, with customer-facing writing that needs no editing.

• Ability to independently manage CRM responsibilities when necessary.

• Experience in briefing and overseeing agencies and freelancers.

• Preferred: Knowledge of HTML and Liquid for email template creation.

• Preferred: Familiarity with SQL or experience in data warehousing and product analytics.

• Preferred: Experience in marketing automation beyond CRM, including webhooks or tools like n8n.

• Preferred: Background in CRM platform migration.

• Preferred: Experience with two-sided or reputation-based marketplaces.

🏝️ Benefits

• Direct access to founders and country leaders.

• Competitive salary package.

• Flexible working hours to suit personal needs.

• Remote-first work environment throughout Europe.

• Opportunity to visit Stockholm HQ as desired.

• Chance to grow within a dynamic, high-performing team.

• Collaborate with a diverse group of over 100 colleagues.

• Strong support from leading European investors.