CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of lifecycle marketing for buyers and breeders across eight brands in seven different markets.

• Create customer journeys utilizing email, push notifications, in-app messaging, and SMS.

• Examine behavioral data to transform insights into pertinent customer experiences.

• Streamline repetitive CRM tasks by automating processes and developing automated workflows.

• Experiment with AI-driven personalization, content, and segmentation strategies.

• Evaluate experiments and implement successful methodologies into production.

• Develop reusable journeys and processes for new market entry.

• Collaborate with product, data, engineering, and marketing teams.

• Work alongside the Head of CLM on lifecycle strategy, data management, automation, and execution.

• Brief and oversee agencies and freelancers when necessary.

⛳️ Requirements

• Minimum of 4 years of experience in CRM or lifecycle marketing.

• Proven track record of successfully built campaigns that influenced measurable metrics.

• Practical experience with platforms such as Customer.io, Braze, Iterable, Klaviyo, or similar.

• Proficient in segmentation logic, events, attributes, and branching journeys.

• Ability to design tests, critically analyze results, and validate data.

• Regular use of AI tools like Claude or ChatGPT.

• Fluent in English, with writing that meets customer-ready standards.

• Capable of managing CRM independently, including briefing and supervising agencies and freelancers.

• Preferred experience in HTML and Liquid for email template creation.

• Familiarity with SQL or experience in data warehousing and product analytics is preferred.

• Experience in marketing automation beyond CRM, such as using webhooks or n8n is preferred.

• Previous experience in CRM platform migration is preferred.

• Experience working within a two-sided or reputation-driven marketplace is preferred.

• A hands-on builder mentality and ability to work autonomously.

• Clear, candid, and collaborative approach to teamwork.

• Open to taking on additional marketing projects.

• Must reside within European time zones.

🏝️ Benefits

• Competitive salary package.

• Flexible working hours.

• Remote-first work environment across Europe.

• Access to the Stockholm headquarters as desired.

• Opportunity to make a direct impact on strategy and assist over 10 million people monthly.

• Potential for professional growth within a driven, high-performing team.

• Diverse team culture.

• Strong support from prominent European investors.