CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take charge of lifecycle marketing for buyers and breeders across eight brands in seven different markets.

• Create customer journeys utilizing email, push notifications, in-app messages, and SMS.

• Analyze behavioral data and translate insights into meaningful customer experiences.

• Streamline manual CRM processes into automated workflows.

• Experiment with AI-driven personalization, content, and segmentation strategies.

• Evaluate the results of experiments and implement successful initiatives into production.

• Develop reusable journeys and processes to facilitate expansion into new markets.

• Collaborate with product, data, engineering, and marketing teams.

• Contribute to the development of CRM and lifecycle marketing operations.

⛳️ Requirements

• At least 4 years of experience in CRM or lifecycle marketing.

• Proven track record of creating campaigns that have measurably improved metrics.

• Hands-on experience with Customer.io or similar platforms like Braze, Iterable, or Klaviyo.

• Proficient in segmentation logic, event tracking, attributes, and branching journeys.

• Capable of setting up tests correctly, analyzing results critically, and validating data.

• Daily use of AI tools such as Claude or ChatGPT for tasks like building, copywriting, quality assurance, localization, and workflow automation.

• Fluent in English, with a strong ability to produce customer-ready written content.

• Ability to independently manage CRM responsibilities when necessary, including briefing and overseeing agencies and freelancers.

• Experience in marketplace, consumer app, or ecommerce sectors is highly desirable.

• Preferred: Knowledge of HTML and Liquid for crafting email templates.

• Preferred: Proficiency in SQL or experience with data warehouses and product analytics.

• Preferred: Familiarity with marketing automation beyond CRM, for example, webhooks or n8n.

• Preferred: Experience with CRM platform migration.

• Preferred: Experience in two-sided or reputation-exposed marketplaces.

🏝️ Benefits

• Competitive compensation package.

• Flexible working hours.

• Remote-first work environment, allowing you to be productive from anywhere in Europe.

• Access to the Stockholm HQ whenever desired.

• Opportunity for growth within a dynamic, high-performing team.

• Direct interaction with founders and country leads.

• Chance to influence strategy and positively impact over 10 million people each month.

• Strong support from leading European investors.