CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Germany, +3 more countries.

📋 Description

• Take ownership of essential aspects of the customer lifecycle in collaboration with the Head of CLM, focusing on strategy, data, automation, and execution.

• Develop buyer and breeder journeys across various channels including email, push notifications, in-app messaging, and SMS.

• Analyze behavioral data to uncover engagement opportunities.

• Craft relevant customer experiences informed by customer behavior insights.

• Transform manual CRM processes into streamlined automated workflows.

• Experiment with AI-driven personalization, content creation, and audience segmentation.

• Evaluate experiments and transition effective strategies into production.

• Create reusable journeys and processes tailored for new markets.

• Collaborate with product, data, engineering, and marketing teams to enhance customer experience and infrastructure.

• Provide guidance and hold agencies and freelancers accountable when necessary.

⛳️ Requirements

• A minimum of 4 years of experience in CRM or lifecycle marketing.

• Preferably possess in-house experience with personally crafted campaigns that achieved measurable metrics.

• Experience in marketplace, consumer applications, or e-commerce is highly advantageous.

• Proficient in Customer.io or similar platforms like Braze, Iterable, or Klaviyo.

• Comfortable with segmentation logic, events, attributes, and branching journeys.

• Experience in conducting tests, critically analyzing results, and validating data.

• Regular use of AI tools such as Claude or ChatGPT for tasks including building, copywriting, quality assurance, localization, and workflow automation.

• Strong judgment regarding which processes to automate and which should remain human-operated.

• Proficient in English, with the ability to produce customer-ready content.

• Capable of managing CRM as a solo team member, including briefing and overseeing agencies and freelancers.

• Familiarity with HTML and Liquid for crafting email templates is desirable.

• Experience with SQL or working with data warehouses and product analytics is preferred.

• Knowledge of marketing automation beyond CRM, such as webhooks or n8n, is a plus.

• Previous experience in CRM platform migration is preferable.

• Experience with two-sided or reputation-sensitive marketplaces is an asset.

• A hands-on builder mentality; ability to work both independently and as part of a team.

• Willingness to take on additional marketing projects as needed.

🏝️ Benefits

• Competitive salary package.

• Flexible working hours.

• Remote-first work environment across Europe.

• Direct access to founders and country leaders.

• Opportunity for growth within a dynamic, high-performing team.

• Be part of a diverse team of over 100 colleagues globally.

• Chance to make a direct impact on strategy and assist over 10 million people each month.

• Access to the Stockholm hub office.

• Support from leading European investors.