CRM and Marketing Automation Analyst – Mid-Level

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and manage automated journeys within Salesforce Marketing Cloud, focusing mainly on Journey Builder and Automation Studio.

• Set up entry, exit, eligibility, exclusion, and suppression parameters for journeys.

• Create and oversee Data Extensions, audience segments, and automation processes using SQL.

• Construct journeys utilizing data from various sources and objects, facilitating integration between Marketing Cloud and Sales Cloud.

• Implement and refine multichannel campaigns and communications that encompass email, WhatsApp, and additional platforms.

• Collaborate with CRM ecosystem tools such as RD Station, HubSpot, and product platforms.

• Conduct technical quality assurance and monitor journeys and automations.

• Evaluate existing journeys and enhance segmentation, logic, flow, and operations.

• Recognize and execute opportunities for automation and scalability.

• Develop and maintain documentation, standards, and organization of CRM assets.

• Collaborate with requesting teams to translate business requirements into CRM solutions.

• Assist with campaign operations as required.

⛳️ Requirements

• Practical experience with Salesforce Marketing Cloud, particularly Journey Builder, Automation Studio, Data Extensions, and campaign/journey setup and execution.

• Experience in creating automated journeys.

• Proficiency in SQL for CRM applications, including segmentation, data cleansing, processing, and automation.

• Familiarity with audience segmentation and structuring of Data Extensions.

• Capability to manage entry, exit, eligibility, exclusion, and suppression rules.

• Skill in identifying issues in existing journeys and automations and implementing enhancements.

• Experience in CRM operations that involve multiple demands and stakeholders.

• Strong organizational and documentation abilities, emphasizing quality and traceability.

• Capacity to work independently on daily requests without continual technical support.

• Excellent communication skills to articulate business needs into CRM solutions and configurations.

🏝️ Benefits

• Flash food and/or meal allowance.

• SulAmérica health and dental insurance.

• Transportation allowance for on-site and hybrid roles.

• Extended maternity and paternity leave.

• Childcare assistance.

• Partnerships with Wellhub and Zenklub.

• Education incentive.

• Discounted airfare.

• Partnership with a pet health insurance plan.

• Access to Arco educational materials for employees’ children.

• Partnerships for MBA and graduate programs.

• All Arco positions are inclusive of individuals with disabilities.