CRM Analyst II – Salesforce Marketing Cloud

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design, develop, and execute multichannel customer engagement journeys utilizing email, SMS, WhatsApp, push notifications, and in-app messaging in accordance with the company’s strategic goals.

• Create and implement marketing automation to initiate personalized communications based on user actions and interactions.

• Evaluate the performance of customer journeys.

• Formulate and execute strategies for effective segmentation of target audiences and content personalization.

⛳️ Requirements

• A Bachelor’s degree in Information Technology, Software Engineering, Computer Science, or a related discipline.

• In-depth understanding of digital marketing, marketing automation, and multichannel campaigns.

• Familiarity with Salesforce Marketing Cloud.

• Strong analytical capabilities with a talent for converting data into actionable insights.

• Capacity to collaborate within a team, communicate effectively, and engage in problem-solving together.

🏝️ Benefits

• On-site dining options or meal/food allowance, depending on the work arrangement: remote, hybrid, or on-site.

• Health insurance coverage.

• Transportation allowance or parking facilities.

• Private pension plan.

• Profit-sharing program.

• Extended maternity and paternity leave.

• TotalPass access.

• Enrollment in Uniglobo, a training platform provided by TV Globo for its affiliates.

• Digital subscription to GZH.

• Membership in the Subscriber Club, offering exclusive discounts and benefits across various categories, including dining and entertainment.

• Opportunity to join ARBS (RBS Group Employees’ Association), which provides various partnerships and discounts.