Creator Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify and recruit creators via TikTok, agencies, marketplaces, inbound applications, and direct outreach.

• Develop and expand a diverse pipeline of creators for both paid and organic content.

• Discover new segments and opportunities among creators.

• Foster long-term relationships with creators while ensuring a positive experience.

• Manage creator interactions from initial contact through onboarding, briefing, deliverables, revisions, and payment.

• Negotiate deliverables, usage rights, and exclusivity, ensuring all rights are secured prior to publication or paid utilization.

• Organize the creator pipeline to guarantee timely and high-quality content delivery.

• Recruit, onboard, and oversee TikTok Shop affiliate creators.

• Contribute to the growth of TikTok Shop as a channel for acquisition and sales.

• Partner with the Performance Marketing Manager and VA team to prioritize affiliate initiatives.

• Lead and develop a small team of Virtual Assistants.

• Establish standards for outreach, affiliate management, and social commerce execution.

• Manage the content pipeline for paid advertising, whitelisting, partnership ads, and organic social media.

• Maintain a searchable library of content with documented usage rights.

• Collaborate with teams from Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal.

• Track active creators, content volume, cost per asset, creator performance, and affiliate outcomes.

• Utilize performance insights to pinpoint gaps and opportunities within the creator network.

⛳️ Requirements

• Demonstrated experience in sourcing and managing creators at scale, with a network and proven track record.

• Practical experience with TikTok Shop, particularly in recruiting and managing affiliate creators.

• In-depth understanding of the TikTok creator ecosystem and the factors that motivate creators to collaborate with brands.

• Experience engaging with creator agencies and marketplaces.

• Proficient in negotiating creator agreements, including usage rights, exclusivity, and deliverables.

• Experience in managing a VA or remote operations team.

• Excellent organizational skills and ability to handle a high-volume creator pipeline.

• Strong written communication skills, particularly when managing creator relationships remotely.

• Growth-oriented mindset with the capacity to build a creator network and program from a small foundation.

• Dependable, proactive, and comfortable taking initiative and ensuring follow-through.

• Availability to work core business hours aligned with Central and Eastern Time (CST/EST).

🏝️ Benefits

• Unlimited paid time off.

• Paid non-working holidays based on country of residence.

• Referral bonuses.

• Financial assistance for online courses.

• Enjoyable and casual work environment.

• Opportunities for employee engagement activities and virtual gatherings.

• Remote-first approach, allowing you to work from anywhere.

• Diverse, global team.