Creative Strategist, Producer – Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify opportunities within culture, trends, competitors, comments, and performance data, transforming them into actionable ideas delivered within the same week.

• Maintain a close connection to financial markets and Kraken’s audience.

• Develop comprehensive, concept-driven briefs for paid static and motion creative, as well as occasionally for organic and social content.

• Brief concepts to performance creatives and designers.

• Assist Product Marketing and Performance Marketing managers in refining their briefs.

• Proactively pitch original concepts for paid and social media.

• Produce content for both paid and organic channels in the most effective formats.

• Utilize performance data and social listening as creative inspiration to formulate unique angles for monthly testing.

• Quickly respond to news-cycle opportunities by briefing or generating work.

• Collaborate with Product Marketing and compliance to obtain approvals while safeguarding the core idea.

• Keep briefs and files organized for others to utilize.

• Report directly to the Creative Lead, Consumer Creative & Design, serving as an individual contributor without direct reports.

• Engage in daily collaboration with Product Marketing, Performance Marketing, and creative teams.

⛳️ Requirements

• A minimum of 5 years of experience in creative strategy, social, content, or performance creative within a high-volume in-house team, brand, or agency.

• Ideally possess experience in fintech, crypto, gaming, or another regulated industry.

• A portfolio must be submitted with the application, including two or three concept-led briefs or concept decks, along with shipped work and performance results where applicable, as well as independently created work.

• Include one idea identified in culture or data that was brought to market, detailing results and adjustments made.

• Exhibit a proactive, self-starting approach to work; capable of managing workflow with minimal direction.

• Demonstrate fluency in pop culture, possess a chronically online persona, comedic instincts, and awareness of emerging datedness.

• Ability to craft clear briefs outlining objectives, audience, hooks, platforms, formats, and constraints.

• Showcase a creative superpower that can be executed independently, with tangible work to illustrate it.

• Have instinctual knowledge of platforms including Meta, TikTok, YouTube, Reddit, and X.

• Exhibit fluency in creative performance metrics and the use of performance data and social listening.

• Strong copywriting instincts characterized by the use of plain language, a value-first approach, free from hype and jargon.

• Comfort in navigating regulatory constraints and market-specific requirements.

• Ability to efficiently handle multiple rounds of review and last-minute changes.

🏝️ Benefits

• Equity program.

• Bonus program.

• Wellness allowance.

• Medical, dental, and vision benefits [US Only].

• 401(k) benefits [US Only].