Creative Lead, Copy

This is a fully remote position, open to applicants in United States, +8 more locations.

📋 Description

• Transform Moments that Matter into innovative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction.

• Provide advanced creative judgment for fast-paced, digital-first projects linked to business outcomes.

• Assist in shaping creative requests, identifying stronger creative angles, and converting strategic inputs into clear, engaging, differentiated assets.

• Represent the creative team in strategic new-business and portfolio-sales opportunities.

• Develop speculative and portfolio creative work.

• Support campaign-style case studies that foster account growth and generate new revenue.

• Take ownership of the idea, message, and creative direction prior to production commencement.

• Establish the foundation for Directive’s strategic creative methodology.

• Convert briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.

• Collaborate with designers by providing strong concepts and copy direction.

• Review creative requests, briefs, workflows, pitch materials, and performance creative examples.

• Create campaign creative brief templates linked to Moments that Matter / Stratos.

• Identify key use cases for the new campaign model.

• Execute the brief process through insights, hypotheses, concepts, copy direction, production handoff, launch, and learning.

• Develop creative territories, messaging angles, campaign copy, and testing recommendations.

• Support new-business, strategic account, and portfolio-sales initiatives with speculative or campaign-style creative.

• Establish a creative review process focused on concept quality, message clarity, testability, and business relevance.

• Define a message/proof library and taxonomy for building on campaign insights.

• Create a repeatable creative testing process: hypothesis → variant → data → decision.

⛳️ Requirements

• 4–6 years of professional creative experience, with a significant portion in an agency, professional services, or B2B marketing environment.

• Portfolio demonstrating a range of brand work and performance creative, including a built visual system and an ad campaign that achieved measurable results.

• Proven experience in developing campaigns from concept to execution.

• Ability to maintain and evolve brand standards across diverse channels.

• Strong understanding of creative strategy and storytelling.

• Capability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.

• Executive presence and confidence in presenting creative strategies in new-business, portfolio-sales, client-facing, or leadership settings.

• Solid understanding of performance creative, testing methodologies, message iteration, pipeline influence, and revenue-focused creative measurement.

• Ability to collaborate with production designers, paid media strategists, Account Directors, Growth, and Sales teams.

• Comfort in navigating ambiguity and shaping incomplete briefs.

• Knowledge of digital marketing and social media practices.

• Familiarity with UX/UI design principles.

• Understanding of content strategy.

• Proficiency with Adobe Creative Cloud.

• Familiarity with AI-assisted creative tools and emerging technologies.

• Knowledge of A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or similar.

• Strong reliance on and comfort with generative AI technologies.

• Current, permanent work authorization in the country of employment.

• Reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software.

• Ability to remain stationary for extended periods and operate design and video software on Mac or PC.

• Capacity to consistently observe and interpret written and verbal communication.

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and a 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Fertility support through Carrott.

• Aaptiv virtual workout sessions.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• Birthday off.

• End of Year Recharge, with closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure.

• Remote-first, 100% virtual work from home.

• Global team collaboration and established operations in Canada, Mexico, and the UK.