Creative Strategist, Producer – Consumer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Identify cultural opportunities, trends, competitor insights, public feedback, and performance data, transforming them into actionable ideas with efficiency.

• Develop comprehensive, concept-driven briefs for paid static and motion content, as well as occasionally for organic and social media content.

• Provide clear briefs to performance creatives and designers.

• Assist Product Marketing and Performance Marketing managers in enhancing their briefs through innovative concepts, hooks, and cultural perspectives.

• Proactively propose original concepts for paid and social media initiatives.

• Generate content for both paid and organic channels in formats where personal strengths lie.

• Leverage performance data and social listening insights to introduce unique creative strategies into monthly testing cycles.

• Respond to news-cycle opportunities by briefing or creating relevant content.

• Collaborate with Product Marketing and compliance teams to secure necessary approvals while maintaining the integrity of the original idea.

• Keep organized briefs and files for team members to utilize.

• Engage in daily collaboration with Product Marketing, Performance Marketing, and creative teams.

• Report directly to the Creative Lead, Consumer Creative & Design, serving as an individual contributor without direct reports.

⛳️ Requirements

• Minimum of 5 years of experience in creative strategy, social media, content, or performance creative within a high-volume in-house team, brand, or agency, preferably in fintech, crypto, gaming, or similar regulated sectors.

• Submission of a portfolio with the application, including two or three concept-driven briefs or concept decks, delivered work, performance outcomes where applicable, and independently created projects.

• Include an example of one idea identified in culture or data that was successfully brought to market, along with results and any changes made afterward.

• A proactive, self-motivated working style, capable of discovering, pitching, and driving ideas to completion with minimal direction.

• Strong understanding of pop culture, an engaging online presence, a good sense of humor, and awareness of emerging and waning trends.

• Capability to craft clear briefs that encompass objectives, target audience, key hooks, platforms, formats, and limitations.

• Possess a distinctive creative strength that can be executed independently, supported by examples of delivered work.

• Intuitive understanding of platform-specific dynamics across Meta, TikTok, YouTube, Reddit, and X.

• Proficient in creative performance metrics and adept at utilizing performance data and social listening tools.

• Strong copywriting skills utilizing straightforward language, prioritizing value, avoiding hype, and steering clear of jargon.

• Comfortable navigating regulatory constraints, risk warnings, and market-specific requirements.

• Ability to efficiently manage several review rounds and accommodate last-minute changes.

🏝️ Benefits

• Participation in Kraken product usage is mandatory for all employees upon joining the company.

• We are an equal opportunity employer dedicated to fostering a diverse and inclusive work environment.

• Job-related skills or work-style evaluations are consistently integrated into the hiring process.

• Applications are accepted on an ongoing basis unless a specific deadline is indicated.