Creative Strategist – Marketing Coordinator

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Take charge of the paid advertising creative process for Winning Assistants.

• Oversee the creation of at least 20–30 new ad creatives each month.

• Design paid advertising creatives for Facebook (Meta) and Instagram platforms.

• Investigate high-performing advertisements, competitors, direct-response marketers, brands, and content creators.

• Create and evaluate hooks, angles, formats, pain points, personas, emotional triggers, and qualification messaging.

• Manage UGC creators and editors from concept development to the final, launch-ready creative.

• Source and oversee UGC creators, negotiate rates and deliverables, and provide scripts and creative briefs.

• Organize filming schedules, set deadlines, collect footage, manage revisions, and oversee editing.

• Assess completed ad creatives and ensure they are delivered promptly to the media buyer.

• Collaborate with the media buyer to evaluate successful, tired, qualified, and unqualified ads.

• Work alongside the sales team to grasp lead quality, prospect revenue, objections, and customer priorities.

• Transform performance and sales insights into the next set of ad creatives.

• Ensure ads effectively attract established healthcare practices, qualify viewers, build trust, convey the problem and solution, and encourage booked calls.

• Maintain a steady stream of innovative ad ideas and tests while avoiding creative fatigue.

⛳️ Requirements

• Must possess strong English speaking and writing skills.

• Relevant work experience is required.

• Ability to provide an NBI clearance and/or Local Police Clearance background check prior to onboarding (mandatory).

• Must be available for video meetings with the camera on when necessary.

• A reliable laptop or desktop computer is essential.

• High-speed internet connection of at least 10 Mbps is required.

• A noise-canceling headset is necessary.

• A webcam is needed for virtual meetings.

• A quiet and professional workspace is required.

• Strong skills in direct-response messaging and copywriting are essential.

• Familiarity with Meta ads and short-form advertising creatives is preferred.

• Comfortable analyzing advertising performance data.

• Ability to manage creators, editors, deadlines, and budgets is essential.

• Experience in performance marketing, paid social ad creative, direct-response advertising, or UGC production is highly preferred.

• Must be a full-time dedicated worker and not manage multiple clients, an agency/business, or other full-time employment.

• Candidates should be able to present ad creatives they have helped conceptualize or produce and discuss performance insights.

🏝️ Benefits

• Dedicated HR & Contractor Support Team.

• Premium VPN Access (Optional).

• Top 1% VA Performance Training.

• Client-Approved U.S. Holidays.

• Client-Approved Paid or Unpaid Time Off.

• Access to Tools & Resources.

• Optional Performance-Based Incentives.

• Approximately $2,000-5,000/month UGC production budget.