This is a fully remote position, open to applicants in United States.

📋 Description

• Create innovative strategies to enhance D2C brands on YouTube and Demand Generation.

• Formulate data-driven perspectives, engaging hooks, and a testing framework for both national and international D2C brands.

• Take charge of the creative strategy and concept formulation for shoots—from conceptualization to production narrative.

• Evaluate hook rate, hold rate, CTR, and ROAS for each asset.

• Amplify successful creatives while phasing out those that underperform.

• Convert strategy into concise briefs, acting as the liaison between the Performance and Creative teams.

• Lead client discussions and convey insights in a clear and approachable manner.

• Utilize AI-driven creative analysis, angle research, and custom agents.

⛳️ Requirements

• Several years of experience as a Creative Strategist.

• Capability to autonomously develop creative strategies, preferably in a performance marketing or D2C setting.

• Proficiency in leveraging performance data to assess the effectiveness of creative content.

• A proactive, self-motivated approach with a focus on prioritization and ownership.

• Capacity to handle multiple projects at the same time.

• Understanding of the operational dynamics of D2C brands and online stores.

• Confident communication skills during client interactions.

• A passion for teamwork and collaborative, peer-level briefing.

• Excellent command of written and spoken German and English.

• Nice to have: Experience with Google Ads.

• Nice to have: Background in media buying, copywriting, or design.

• Nice to have: Familiarity with AI tools in a creative setting.

🏝️ Benefits

• 100% remote work environment.

• Collaborate with a top-tier team of over 35 professionals.

• Engage with leading international D2C brands.

• Enhance your skills utilizing cutting-edge AI-powered tools and custom agents.