Creative Strategist – freelance

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development of direct response copy and creative direction for hooks, scripts, VSLs, advertorials, and PDPs for Meta Ads in the DACH market and later in the US market.

• Production of 15–25+ ad scripts weekly.

• Identify and iterate winning concepts based on live ad performance.

• Conduct weekly swipe file research for DACH and US markets.

• Analyze media buying data to derive creative direction.

• Assess ad fatigue and stop or scale creatives in a timely manner.

• Collaborate directly with the Head of Growth to translate learnings into new creatives.

• Manage a video editor team currently comprising 4 editors through briefings and quality reviews.

• Ensure that editors receive high-quality briefings and perform effectively.

• Oversee iteration cycles from the initial brief to the ready-to-launch asset.

• Utilize AI for research, hook ideation, and copy iteration.

• Ensure full-funnel consistency across ads, quizzes, offer pages, checkouts, and emails.

• Develop direct response copy that is compliant with HCVO/LMIV regulations.

• Co-develop English direct response playbook adaptations and initial winning concepts for the US launch in Q1 2027.

⛳️ Requirements

• Fluent in German (C1/C2).

• Strong understanding of direct response marketing.

• At least 1 year of experience with direct response copy or performance creative in DTC e-commerce.

• Practical experience with Meta Ads and the ability to read and interpret ad performance.

• Capability to produce 15–25+ scripts per week while maintaining consistent quality.

• AI-native work style, particularly with Claude.

• Experience managing video editors and writing clear editor briefings.

• Independent and structured work style without the need for micromanagement.

• Ownership mentality with a proactive approach to driving, iterating, and reporting.

• Performance-oriented mindset.

• Nice-to-have: Proven track record in Meta Ads with €100k+ spend and validated winners.

• Nice-to-have: Experience with Shopify, Klaviyo, quiz funnels, and subscriptions.

• Nice-to-have: Background in health, supplements, or beauty brands.

• Nice-to-have: Experience targeting a female audience aged 40 and above.

• Nice-to-have: Copywriting experience for VSLs, advertorials, or quiz funnels.

• Nice-to-have: CRO and frontend experience with Replo and Shopify sections.

• Nice-to-have: English direct response copy for the US launch.

🏝️ Benefits

• 100% remote work with maximum flexibility.

• Freelance contract with long-term perspective.

• Fixed retainer plus performance share.

• Direct path to five-figure monthly payouts with high performance.

• Significant impact and genuine opportunity for creative input.

• Monthly retainer and future performance share.

• Direct collaboration with the founder.

• Ample scope for creativity.

• High responsibility, quick decision-making, and real influence on company success.

• As the brand grows, you grow with it.