Creative Strategist, Freelance

This is a fully remote position, open to applicants in Florida.

📋 Description

• Lead the creative strategy for paid e-commerce campaigns, especially on Instagram and Facebook.

• Develop concepts, scripts, and briefs for static, motion, user-generated content (UGC), and influencer-driven advertisements.

• Collaborate with designers, video editors, and other creatives to execute concepts effectively.

• Work alongside influencers to co-create authentic, platform-native content.

• Evaluate performance data to uncover insights and guide creative revisions.

• Create comprehensive creative briefs and testing frameworks to enhance campaign optimization and learning.

• Keep abreast of platform trends and discussions within the wellness culture.

• Manage multiple campaigns concurrently, ensuring deadlines are met while delivering effective, on-brand creative work.

• Collaborate with paid media, e-commerce, and product marketing teams to ensure creative aligns with business objectives.

⛳️ Requirements

• 2–5+ years of experience in creative strategy, performance marketing, or brand marketing within e-commerce, direct-to-consumer (DTC), or wellness sectors.

• Demonstrated experience in creating advertising campaigns for Instagram.

• A robust portfolio showcasing ad creative that illustrates storytelling, strategic thinking, and conversion-focused approaches.

• Experience collaborating with influencers and creators, from briefing and content co-creation to evaluating post-campaign results.

• A strong interest in health and wellness.

• Proficiency in interpreting data and translating insights into actionable creative directions.

• Excellent organizational and communication skills, with an ability to manage diverse stakeholders and timelines.

• Relevant experience in shooting with an iPhone, photography, or content creation is a plus.

• Preferred experience working with a supplements or wellness brand.

• Ability to leverage AI is preferred.

• A curious mindset and the diligence to explore and test new creative angles and personas is preferred.

• Experience in testing and refining creative assets across different ad formats is preferred.

• Copywriting or scriptwriting skills for short-form video and paid social ads are preferred.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits.

• Wellness perks.

• Opportunity to play a pivotal role in shaping the future of a trusted wellness brand.

• Freedom to innovate through creative testing, iteration, and bold ideas.

• Genuine ownership of creative output.

• Mission-driven culture centered on wellness, curiosity, and impact.

• Opportunity to transition freelance work into a full-time position.