Content Strategy, Creative Operations Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and implement a content strategy in alignment with global go-to-market (GTM) priorities and customer needs throughout various stages of the Customer Journey.

• Identify content gaps and prioritize initiatives considering their business impact and available resources.

• Lead the Content & Design team, ensuring professional development, workload distribution, and resource allocation.

• Implement scalable content creation processes, quality standards, and material approval procedures.

• Ensure brand communication consistency and high-quality content.

• Introduce AI tools, automation, and content reuse to enhance operational efficiency.

• Define and track content performance metrics, identifying opportunities for optimization.

• Collaborate with Growth and Marketing Operations teams to assess content impact on marketing campaigns and sales funnel formation.

• Engage with Product Marketing, Regional Marketing, and Sales teams to develop market-focused materials and sales enablement tools.

• Ensure consistency of key messages across websites, marketing campaigns, product launch materials, and sales efforts.

• Manage stakeholder expectations and align competing priorities regarding content creation.

⛳️ Requirements

• A minimum of 7 years of experience in B2B marketing, content strategy, creative process management, or related fields.

• At least 3 years of experience in a leadership role with direct responsibility for managing a multidisciplinary team.

• Proven experience in Enterprise B2B SaaS, with complex technology solutions or in a similar B2B environment focused on consultative sales.

• Hands-on experience in developing content strategies aligned with the Customer Journey and GTM objectives.

• Deep understanding of Demand Generation, Product Marketing, Buyer Enablement, and Digital Marketing.

• Practical experience in managing content processes, resource planning, preparing creative briefs, and quality control.

• Ability to analyze marketing performance data and convert insights into actionable management decisions.

• Experience working with cross-functional teams and senior management.

• Excellent skills in task prioritization, communication, and decision-making.

• Advanced English proficiency, preferably at C1 level, with strong oral and written business communication skills.

• Preferred: experience in Life Sciences, PharmaTech, HealthTech, or other B2B industries with stringent regulatory environments.

• Preferred: knowledge of Salesforce, marketing automation platforms, CMS/DXP, digital analytics tools, and dashboards.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Comprehensive health insurance and wellness programs.

• A dynamic and inclusive work environment.