
Creative Strategist – Brand Manager
Posted Aug 31

Posted Aug 31
This is a fully remote position, open to applicants in Malaysia.
• Identify target buyer personas, establish brand foundations, and develop content strategies.
• Craft compelling narratives through captivating video formats.
• Source, brief, and oversee both internal creators and external influencers.
• Coordinate weekly campaigns across all social media platforms.
• Deliver data-driven insights to creative teams for the development of new assets.
• Conduct A/B testing on hooks, copy, CTAs, and various formats.
• Monitor full-funnel data to inform decision-making.
• Drive sales through increased followers and engagement on social media.
• Collaborate across three different countries.
• Minimum of 3 years of experience managing paid social or paid search campaigns.
• Proven ability to write high-converting scripts, hooks, and messaging with a focus on emotional storytelling.
• Strong understanding of A/B testing principles and formats.
• Experience in growing social media channels.
• Familiarity with creative formats and algorithmic requirements across various platforms.
• Capacity to manage a fast-paced creative workflow and collaborate effectively with media buyers.
• Native proficiency in Bahasa Malaysia.
• Highly fluent in English.
• Significant degree of autonomy in your role.
• Annual salary increases.
• Expanding responsibilities within the company over time.
Tinuiti
Stanley Black & Decker, Inc.
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