Creative Strategist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop, script, launch, and scale effective B2B advertising campaigns for Social Scout.

• Generate 60 creative ad concepts or variations each week utilizing modular testing frameworks.

• Craft messaging, hooks, angles, calls to action, and visual formats specifically designed for Meta.

• Utilize founder footage, client interviews, B-roll, and other media resources to brief video editors.

• Source and oversee external UGC creators and B2B actors as necessary.

• Upload, configure, and initiate campaigns within Meta Ads Manager.

• Ensure precise naming conventions, headlines, primary text, and campaign configurations.

• Analyze metrics such as Hook Rate, Hold Rate, CTR, CPL, and down-funnel performance.

• Refine successful angles and eliminate underperforming creative assets.

• Align ad messaging with email marketing, CRO, webpage design, landing pages, and nurturing flows.

• Spearhead Meta creative strategy and prepare effective formats for LinkedIn and Google.

• Oversee the internal client acquisition pipeline and contribute to the growth of Social Scout’s email and SMS marketing, CRO, and webpage design services.

⛳️ Requirements

• Must be established and contracted as a freelancer.

• Fluent in English, both written and spoken.

• Minimum of five hours of overlap between 9:00 AM and 5:00 PM EST.

• At least 2 years of practical experience as a Performance Creative Strategist with a strong focus on Meta Ads.

• Demonstrated ability in writing scripts and concepts for short-form videos, Reels/UGC, and static graphics that yield direct-response conversions.

• Experience in high-volume creative testing environments.

• Capability to efficiently manage asset pipelines and brief video editors.

• Proficient in using Meta Ads Manager, including campaign creation, ad uploads, ad copy execution, and metric tracking.

• Strong comprehension of Hook Rates, Hold Rates, and CTRs for evaluating creative performance.

• Organized management of workflows for raw footage libraries, creator briefs, and editing queues.

• A portfolio showcasing Meta ad creatives that you have scripted, briefed, or produced, including short-form videos/UGC and static assets.

• Experience in crafting direct-response ad copy or video scripts for Meta ads aimed at B2B or complex-offer audiences.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time, 40-hour work week.

• Opportunities for career advancement within the growing paid social department.

• Access to dedicated studio footage, client interviews, and in-house video editing support.

• A collaborative and supportive work culture.

• Chance to influence and lead the expansion of paid social into LinkedIn, Google, and CRO services.