Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Evaluate the performance of advertising creatives in collaboration with the User Acquisition and Data teams.

• Determine effective strategies and their underlying reasons.

• Create concepts, hooks, angles, and formats.

• Take charge of the testing roadmap and prioritize tasks independently.

• Provide the Producer team with clear, measurable, and testable creative briefs.

• Perform market, competitor, and trend analyses for TikTok, Meta, and industry-specific platforms.

• Use insights from performance analyses to inform the next cycle of creative production.

• Work closely with Media Buying, Production, Copywriting, and Brand Management teams.

• Adhere to legal regulations, including the German State Treaty on Gambling (GlüStV).

• Establish a framework for creative testing, covering hypotheses, formats, and test sequencing.

• Generate new hooks, concepts, and angles based on performance data and trends.

• Enhance CTR, hook rate, and conversion rate for paid marketing initiatives.

• Maintain a comprehensive creative learning library.

• Streamline the process from briefing to the completion of test creatives in collaboration with Producers.

⛳️ Requirements

• 4–7 years of experience in performance creative strategy or user acquisition creative strategy for a B2C application.

• In-depth knowledge of paid social creatives, particularly on Meta and TikTok platforms.

• Capability to interpret advertising performance metrics and convert them into strategic creative actions.

• Strong aptitude for developing concepts and hooks.

• Ability to deliver precise and clear briefs to Creative Producers.

• Profound understanding of platform-native formats and prevailing social media trends.

• Fluent in English, with strong proficiency in German.

• Preferably possess a background in consumer applications.

• Ideally have experience in direct-response marketing or within a highly regulated sector.

• Bachelor’s degree or equivalent practical experience in a professional setting.

• Nice to have: experience in regulated markets, practical video-editing skills, a proven history of scaling a consumer app through creative testing, and familiarity with creative intelligence and ad library tools, as well as Meta and TikTok Ads Manager.

🏝️ Benefits

• Competitive salary and trust-based working hours.

• 30 days of annual leave.

• 2 additional public holidays (December 24 and December 31).

• Generous budget for professional development.

• Unique team-building events.

• Innovative benefits program.

• Quarterly feedback discussions.

• Provision of MacBook, headphones, and other resources.

• A modern and inspiring work environment located in Berlin or Konstanz by Lake Constance.

• One professional development day each month.

• Buddy program for new employees.

• Commitment to open, honest, and direct communication.