Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and continuously enhance the performance creative strategy across platforms such as Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.

• Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities by leveraging performance data, customer insights, and market trends.

• Convert business and acquisition objectives into creative priorities for designers, editors, copywriters, and content creators.

• Create actionable creative briefs outlining audience, insights, hooks, messages, formats, calls to action, and testing hypotheses.

• Tailor creative concepts appropriately for each specific platform.

• Analyze creative performance utilizing metrics such as CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion rates.

• Establish structured testing frameworks and identify signs of creative fatigue.

• Conduct research on competitors, DTC brands, telehealth companies, consumer health trends, and emerging advertising formats.

• Review concepts, scripts, static ads, video ads, UGC, and other performance creative materials prior to launch.

• Provide constructive feedback and establish creative principles, frameworks, and best practices.

• Assess the full customer journey from creative to landing page, offer, and checkout process.

• Suggest enhancements to landing-page messaging, structure, offers, CTAs, and methods for handling objections.

• Utilize AI tools for creative research, concept development, copy and hook ideation, storyboarding, competitive analysis, briefs, and image/video ideation.

• Collaborate with founders, the marketing team, media buyers, designers, editors, and content creators to enhance customer acquisition.

⛳️ Requirements

• Demonstrated experience in creative strategy, performance marketing, direct-response advertising, or growth-driven creative initiatives.

• Proven track record of developing creative that has successfully driven measurable customer acquisition outcomes.

• In-depth understanding of DTC and performance advertising landscapes.

• Strong expertise in Meta advertising along with familiarity with Google, TikTok, YouTube, and Reddit platforms.

• Ability to analyze performance data and translate findings into actionable creative decisions.

• Solid understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology principles.

• Experience in developing structured creative testing frameworks.

• Strong knowledge of short-form video, UGC, static ads, and other performance creative formats.

• Capable of providing clear creative direction and actionable feedback to designers, editors, copywriters, and creators.

• Comfortable working independently in a dynamic startup environment.

• Strong communication abilities and professional-level proficiency in English.

• Availability for regular collaboration during U.S. business hours.

🏝️ Benefits

• Fractional / Part-Time engagement.

• Remote work arrangement.

• Globally distributed, remote-first team.

• Flexible collaboration within U.S. business hours.