Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the entire creative process, from conducting competitive research to ideating angles, writing scripts, briefing visuals, and reviewing performance.

• Produce 3–6 creative briefs weekly for primary SKUs and 2–4 briefs for secondary SKUs.

• Incorporate AI tools into workflows for scripting, storyboarding, and concept development.

• Manage creative timelines, briefs, and assets using ClickUp and Dropbox.

• Draft ad scripts line-by-line, including visual cues, screen directions, text-on-screen, and voiceover guidance.

• Create narrative-driven advertisements featuring direct-response hooks and attention-grabbing elements.

• Convert supplement formulations into marketing angles that focus on benefits while adhering to FTC/FDA compliance regulations.

• Supervise user-generated content (UGC), video advertisements, static graphics, and motion graphics.

• Implement modular asset variations and evaluate metrics such as Hook Rate, Hold Rate, CTR, CVR, and CPA.

• Collaborate with media buyers, product teams, CRO, and supply chain departments.

• Ensure alignment of creative testing and ad scaling with inventory levels.

• Set performance benchmarks and launch compliant creative strategies to enhance customer acquisition.

• Develop an AI-supported creative testing pipeline to increase ad efficiency over a 12-month period.

⛳️ Requirements

• A minimum of 5 years of experience in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce setting.

• Demonstrated ability to scale supplement or wellness brands using high-volume UGC advertising strategies.

• Strong skills in narrative storytelling and direct-response copywriting.

• Highly adaptable and able to excel in a fast-paced, agile environment.

• Capability to translate intricate product formulations into consumer-friendly marketing messages.

• Direct knowledge of FTC/FDA regulations pertaining to dietary supplement advertising.

• Proficiency in understanding metrics such as Hook Rate, Hold Rate, CTR, CVR, and CPA.

• Practical experience with Canva or Adobe Creative Cloud.

• Familiarity with AI tools such as ChatGPT, Claude, Higgsfield, or similar.

• Direct experience with platforms including Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace.

• Willingness to accommodate occasional travel requirements.

• Availability to work during US time zones, regardless of geographic location.

• Access to a computer, dependable internet connection, and a distraction-free workspace.

• Preference for familiarity with ClickUp, Asana, or Monday.com.

• Preference for familiarity with GetHookd, Motion, Foreplay.co, and Meta Ad Library.

• Leadership experience is considered an advantage.

• Must possess legal authorization to work for a US employer without the need for sponsorship.

🏝️ Benefits

• 15 days of paid time off (PTO) plus 10 paid U.S. holidays annually.

• Comprehensive healthcare, dental, and vision insurance plans.

• 401(k) plan with an exceptional company match.

• Exclusive discounts on employee products.

• Fully remote position.

• Opportunities for professional growth and development.

• Autonomy in your role without micromanagement.