Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee the entire creative process: research, briefing, production, and performance evaluation

• Manage weekly sprint cycles that balance quick-win iterations with larger creative initiatives

• Examine performance dashboards to detect successful patterns and troubleshoot underperformance

• Convert performance insights into actionable creative directions and briefs

• Guide and collaborate with video editors, designers, writers, and local creators

• Create high-quality, on-brand, culturally relevant, and platform-optimized content across Meta, TikTok, YouTube, and other emerging channels

• Leverage insights on Mexican audience behaviors, regional trends, and platform dynamics to inform creative briefs

• Work together with media buyers, data scientists, and the LatAm Growth Marketing Lead to align creative insights with business results

• Lead initiatives for Conversion Rate Optimization (CRO) to enhance acquisition journeys and conversion efficiency

• Utilize AI tools for ideation, research, asset creation, and analysis

• Remain updated on emerging formats and creative technologies

⛳️ Requirements

• Substantial experience in growth or performance marketing with a strong emphasis on creative strategy

• Practical experience across Meta, TikTok, and YouTube platforms

• Capability to lead structured creative testing and sprint methodologies

• Proficiency in analyzing performance and translating insights into clear creative briefs

• Strong creative intuition for attention-grabbing hooks, engaging formats, and scalable concepts

• Bilingual proficiency in Spanish and English

• Keen eye for tone, nuance, and cultural relevance for Mexican audiences

• Experience in briefing, directing, and iterating with video editors, designers, writers, and creators

• Ability to mentor creative talent to produce performance-focused work

• Confidence in using dashboards and analytics tools to guide decisions and optimize creative output at scale

• Competence in leveraging AI tools to streamline workflow and enhance output quality

🏝️ Benefits

• Flexible, remote-friendly working arrangements

• Virtual interview process

• Reasonable accommodations during the interview process