Creative Producer, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform positioning and innovative concepts into impactful growth content across various channels by brainstorming, scripting, storyboarding, filming, editing, and delivering.

• Create and refine paid campaign creatives for Meta, focusing on hooks, angles, variants, and edits.

• Manage and expand the UGC creator roster by recruiting, briefing, overseeing, and nurturing creators and clippers.

• Craft ad copy, hooks, captions, and TikTok-specific text in English.

• Source, brief, and direct creators and actors.

• Oversee the production process from start to finish, including concept development, casting, location scouting, prop management, on-set direction, and post-production.

• Scale successful UGC and paid creative through variations, edits, and cross-platform repurposing.

• Develop production workflows, pipelines, briefs, and scalable processes.

• Manage contracts, usage rights, payments, roster tracking, and campaign trafficking as necessary.

• Analyze performance data across Meta, TikTok, Instagram, and paid social to inform creative choices.

• Keep an eye on trends and competitor creatives.

• Collaborate with external agencies, production partners, and platforms while maintaining creative oversight.

• Work closely with the product team to swiftly implement product hooks.

⛳️ Requirements

• Exceptional proficiency in English.

• Proven experience in writing ad or TikTok copy in English that has demonstrated performance.

• Extensive experience in B2C performance creative.

• Background in producing paid social ad creative and UGC at scale for consumer products.

• Strong history of producing ads for Meta and TikTok.

• Hands-on production experience from ideation and scripting to creator sourcing, directing shoots, and editing ads.

• Experience in managing paid ad creative from inception to execution, including static and video ads for Meta.

• Experience in building and operating a UGC creator roster.

• Proficient in managing external agencies and creative partners.

• Ability to interpret channel metrics, creative performance, and growth statistics.

• Experience in developing workflows or pipelines that enhance team efficiency or quality.

• Quick and self-directed work style.

• Bonus: Experience with an AI product, emotionally engaging consumer app, or social, communication, or entertainment product.

• Bonus: Practical knowledge of Meta Ads Manager or paid social buying.

• Bonus: Experience in establishing or managing a UGC creator pool from the ground up.

• Bonus: Experience in generating measurable installs or subscriptions for a B2C subscription service.

• Bonus: Familiarity with release forms, usage rights, creator contracts, and budgeting.

• Bonus: Understanding of pixels, deferred deep linking, and MMP setup.

• Bonus: A keen sense of aesthetics.

🏝️ Benefits

• Competitive salary.

• Flexible working hours.

• Generous vacation policy.

• Unlimited access to the latest AI coding assistants.

• Directly influence millions of users globally within a few months.

• Opportunity to explore the frontiers of applied AI in a consumer context.

• Fully remote work environment.